Launch Control vs Announcer & Countdown

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.

The short answer

  • Announcer & Countdown is detected on 6.2× as many Shopify stores as Launch Control: 31 vs 5 as of Nov 9, 2026.
  • Both list a free plan. Paid plans start at $4.99/month for Launch Control and $4.99/month for Announcer & Countdown.
  • Announcer & Countdown lists 13 features Launch Control’s listing doesn’t mention, including Animations, Backgrounds, Banner position.

Head to head

Detected stores

Launch Control: 5
Announcer & Countdown: 31

App Store reviews

Launch Control: —
Announcer & Countdown: 2
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Banners
  • Banners
Languages
  • English
  • English
Launched
Mar 10, 2026
Aug 8, 2016
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
5active installs
  • Red Bull Ampol Racing Official Team Store
  • essenza
  • KAIZEN
  • Royal Regency Antique Jewelry
+1 more
31active installs
  • The Lamb & Kid
  • Cambridge Spectacle Co.
  • Maison de Kristine
  • R Mercantiles
  • Black Market Pearls LLC
+26 more
Most common store size
1,001-5,000 products40%
501-1,000 products23%
Top countries
  • Australia40%
  • Canada20%
  • Nigeria20%
  • United States45%
  • Australia3%
  • Barbados3%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012DecJanJulOctMayAugAugMarAnnouncer & Countdown: 1 reviews in December 2015Announcer & Countdown: 1 reviews in January 2016Announcer & Countdown: 2 reviews in July 2016Announcer & Countdown: 1 reviews in October 2016Announcer & Countdown: 1 reviews in May 2017Announcer & Countdown: 1 reviews in August 2017Announcer & Countdown: 1 reviews in August 2023Announcer & Countdown: 1 reviews in March 2025
Launch ControlAnnouncer & CountdownCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $4.99/month
From $0 to $9.99/month
Plans
FreeFree
  • · 1 Coming Soon product per store
Premium$4.99/month
  • · Unlimited products & all features.
StarterFree
  • · 1 Active announcement bar
  • · Countdown, Moving Text, Rotating Bars
  • · Scheduling
  • · Templates library
  • · Views & click analytics
Growth$4.99/month
7-day free trial
  • · Advanced Scheduling & Recurring Bars
  • · Countdown, Moving Text, Rotating Bars
  • · Page & visibility targeting
  • · Templates library
  • · Unlimited active announcement bars
Premium$9.99/month
7-day free trial
  • · A/B testing
  • · Advanced Scheduling & Recurring Bars
  • · Countdown, Moving Text, Rotating Bars
  • · Multi-Language & Auto-translations
  • · Page & visibility targeting
  • · Regional variants
Coverage
5 of 18 features28%
17 of 18 features94%
Unique strengths
  • Notification
  • Animations
  • Backgrounds
  • Banner position
  • Color and font
  • +9 more
Banners
28%5/18
94%17/18
Banner type
63%5/8
88%7/8
Customization
0%0/10
100%10/10
1413onlybothonly
Launch ControlAnnouncer & Countdown18 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Turn upcoming products into high-demand launches instead of missed sales. Launch Control lets you add “Coming Soon” messaging, countdown timers, and checkout blocking to build anticipation before release. Capture attention early, drive traffic back on launch day, and sell faster when products go live. No code required, quick to set up, and built to increase conversions for every launch.

Grab attention with on-brand announcement bars. Choose five bar types — simple, rotating, news ticker, typewriter, and countdown — to run sales, free-shipping offers, and news on any page. Countdown timers add urgency with flip-clock, box, or circle styles, then show a fallback message when time runs out. Schedule bars ahead, target them by page, and show different messages per market or language.

Key points
  • One-click toggle – Mark any product as Coming Soon instantly.
  • Custom messages & colors – Show messages and match your brand.
  • Countdown timer – Optional timer to show when product goes live.
  • Checkout blocked – Prevent purchases until release date.
  • Simple bar, urgency countdown, or news ticker with a live indicator.
  • Display Multiple announcements as slider or news ticker
  • Scheduling and automatic expiration with fallback messages
  • Custom announcements for different pages
Screenshots
Product Coming Soon
Coming Soon BannerProduct Release ManagementCustom Color Schemes
Create urgency to buy with a count-down timer | Announcer
Use simple bar to make general announcements | AnnouncerBoost your sales with a live event indicator | AnnouncerCustomize the announcement bar to match your brand | Announcer

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureLaunch ControlAnnouncer & Countdown
Detected stores5as of Nov 9, 202631(ahead)as of Nov 9, 2026
Net store change, 28 days0estimated−1estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenApparel & Accessories, Arts & Entertainment, Electronics
Top store countriesAustralia, Canada, NigeriaUnited States, Australia, Barbados

Reviews

MeasureLaunch ControlAnnouncer & Countdown
App Store ratingNot published5.0 ★
App Store reviewsNot published2
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureLaunch ControlAnnouncer & Countdown
Free planYesYes
Lowest paid monthly plan$4.99/month$4.99/month
Longest free trialNot listed7 days
Plans listed23

Listing

MeasureLaunch ControlAnnouncer & Countdown
Shopify category rank#105(ahead)in Banners#182in Banners
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMar 10, 2026Aug 8, 2016
Languages1English1English
DeveloperwombatguruPasilobus

FAQ

Launch Control and Announcer & Countdown: common questions

Which is more popular, Launch Control or Announcer & Countdown?
Announcer & Countdown is detected on 6.2× as many Shopify stores as Launch Control: 31 vs 5 as of Nov 9, 2026.
Is Launch Control or Announcer & Countdown cheaper?
Both list a free plan. Paid plans start at $4.99/month for Launch Control and $4.99/month for Announcer & Countdown. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Launch Control lists 1 the others don’t mention, such as Notification. Announcer & Countdown lists 13 the others don’t mention, such as Animations, Backgrounds, Banner position, Color and font. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.