Lateling vs Mailipy
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Lateling, Oct 18, 2026 for Mailipy.
The short answer
- Both list a free plan. Paid plans start at $9/month for Lateling and $15/month for Mailipy.
- Mailipy lists 5 features Lateling’s listing doesn’t mention, including AI responses, AI summaries, Escalation.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 3 reply templates
- · Gmail add-on: 1 store
- · Gmail add-on: 30 lookups a month
- · Needs attention and Find an order
Pro
- · Everything in Free
- · Gmail add-on: unlimited lookups
- · Gmail add-on: up to 3 stores
- · More reply templates
free
- · 50 support drafts to try it out
- · Nothing sent without your approval
- · Shopify and your inbox connected
Pro
- · 100 support drafts a month
- · Full history and agent learning
- · In-depth Support Statistics
- · Up to 300 cart recovery emails a month
plus
- · 300 support drafts a month
- · In-depth Support Statistics
- · Up to 750 cart recovery emails a month
- · Use your own branding
max
- · 750 support drafts a month
- · Full history and agent learning
- · In-depth Support Statistics
- · Up to 2000 cart recovery emails a month
- · Use your own branding
ultra
- · 2,500 support drafts per month
- · Full history and agent learning
- · In-depth Support Statistics
- · Support Priority
- · Up to 5000 cart recovery emails a month
- · Use your own branding
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLateling helps you answer “where is my order?” without digging through orders. A Needs attention list shows recent orders that look late or stuck. Find an order looks up a customer by email, name or order number and shows its delivery status and tracking links. Reply templates fill in the customer's name, order number and tracking.
mailipy reads your support inbox, finds the customer's real order in Shopify — status, tracking, what they bought — and writes the reply for you. Nothing goes out until you approve it. It knows when to stay quiet: no order found, a request outside your policy, fraud signals or several questions in one email all land on you untouched.
- A list of recent orders that look late or stuck
- Delivery status and tracking links for every order
- Find a customer's order by email, name or order number
- Reply templates that fill in the order details
- • Borradores con contexto real del pedido, no respuestas genéricas.
- • Tú apruebas cada correo antes de enviarlo: cero envíos automáticos.
- • Detecta cuándo escalar a una persona (incidencias, fraude, fuera de política).




All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Mailipy | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Mailipy | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Lateling and Mailipy: common questions
- Is Lateling or Mailipy cheaper?
- Both list a free plan. Paid plans start at $9/month for Lateling and $15/month for Mailipy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Lateling lists 1 the others don’t mention, such as Response templates. Mailipy lists 5 the others don’t mention, such as AI responses, AI summaries, Escalation, Order tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Lateling, Oct 18, 2026 for Mailipy; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Lateling, Oct 18, 2026 for Mailipy. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.


