Latch vs Wholesale Lock Manager: B2B
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Latch, Nov 7, 2026 for Wholesale Lock Manager.
The short answer
- Only Wholesale Lock Manager lists a free plan. Paid plans start at $9.99/month for Latch and $9.99/month for Wholesale Lock Manager.
- Wholesale Lock Manager lists 15 features Latch’s listing doesn’t mention, including Approve requests, Custom fields, Custom rules.
Head to head
Hide Prices, Lock Pages, Password Protect and Hide Products!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
Scale Up
Enterprise
Dev & Trial Stores
- · Every feature unlocked for testing
- · For development and trial stores
- · Go paid when your store goes live
- · Test locks on unpublished themes
Shopify Basic
- · B2B login to view price (hide price)
- · Hide Add-to-cart button
- · Hide any content for a customer group
- · Hide products from site search & Google
- · Hide products, collections & storefront
- · Lock access to blog URLs, specific pages
Shopify Grow
- · B2B login to view price (hide price)
- · Hide Add-to-cart button
- · Hide any content for a customer group
- · Hide products from site search & Google
- · Hide products, collections & storefront
- · Lock access to blog URLs, specific pages
Shopify Advanced
- · B2B login to view price (hide price)
- · Hide Add-to-cart button
- · Hide any content for a customer group
- · Hide products from site search & Google
- · Hide products, collections & storefront
- · Lock access to blog URLs, specific pages
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLatch lets merchants control who can see specific product purchase options by placing them behind a password gate. It’s useful for gating wholesale offers, limited access bundles, or specialized purchase flows so only approved customers can act on them. The app integrates directly with product pages and uses a simple lock-and-unlock flow, so merchants can manage access without changing their theme code.
Run wholesale and retail from one Shopify store while keeping B2B prices and content private with Wholesale Lock Manager B2B. Hide products, hide price, collections, pages, URLs, the add-to-cart button or the full storefront - based on customer groups. Create B2B lock and use hide price rules to implement login to view price, password protect pages with a passcode, and control access by customer tag or email.
- Password-gated product purchase options on selected products
- Different purchase options for specific customers via shared passwords
- Simple theme block placement on product pages, no code changes needed
- Session-based unlock so approved users keep access during their visit
- Hide store content by creating a lock for products, collections or entire store.
- Display products and collections based on selected customer tags.
- Hide product prices from non-logged-in customers.
- Hide page and share page URLs as a secret link with your customers.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Latch |  Wholesale Lock Manager |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Latch | Wholesale Lock Manager |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 220 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 60% |
Pricing
| Measure | Latch | Wholesale Lock Manager |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Latch | Wholesale Lock Manager |
|---|---|---|
| Shopify category rank | #233 | #12 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Mar 10, 2026 | Jan 14, 2018 |
| Languages | 1 | 18 |
| Developer | HeathDigital | Wholesale Helper |
FAQ
Latch and Wholesale Lock Manager: common questions
- Is Latch or Wholesale Lock Manager cheaper?
- Only Wholesale Lock Manager lists a free plan. Paid plans start at $9.99/month for Latch and $9.99/month for Wholesale Lock Manager. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wholesale Lock Manager lists 15 the others don’t mention, such as Approve requests, Custom fields, Custom rules, Email notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Latch, Nov 7, 2026 for Wholesale Lock Manager; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Latch, Nov 7, 2026 for Wholesale Lock Manager. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.