Last Chance vs SmartrMail Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Last Chance, Nov 9, 2026 for SmartrMail Email & SMS.
The short answer
- Paid plans start at $29/month for Last Chance and $10/month for SmartrMail Email & SMS.
- SmartrMail Email & SMS lists 58 features Last Chance’s listing doesn’t mention, including A/B testing, Abandoned cart, Automations.
Head to head
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · Custom unsubscribe pages
- · Klaviyo integration
- · Order attribution & analytics
- · Pause email subscriptions
- · Preference & topic management
- · Retention offers & incentives
Scale
- · Branded Last Chance subdomain
- · Everything in Growth
- · Up to 50k subscribers
Advanced
- · Custom unsubscribe domain
- · Everything in Scale
- · Up to 250k subscribers
Plus
- · 250k+ subscribers (fair use)
- · Custom unsubscribe domain
- · Everything in Scale
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLast Chance replaces Klaviyo's default unsubscribe and manage preferences pages with a branded preference center for your Shopify store. Before subscribers leave, let them pause emails, pick topics, lower frequency, or claim a unique Shopify discount.
SmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
- Custom branded unsubscribe pages for your email subscribers
- Turn unsubscribes into retention with pause, preferences, and incentives
- Attribute recovered revenue using real Shopify order data
- Create and manage Shopify discount codes from Last Chance
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Last Chance |  SmartrMail Email & SMS |
|---|---|---|
| Detected stores | Not published | 142 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 8 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Last Chance | SmartrMail Email & SMS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 305 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Last Chance | SmartrMail Email & SMS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $10/month(ahead) |
| Longest free trial | Not listed | 15 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Last Chance | SmartrMail Email & SMS |
|---|---|---|
| Shopify category rank | #356 | #62(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 16, 2026 | Nov 26, 2013 |
| Languages | 1 | 2 |
| Developer | Last Chance | SmartrMail |
FAQ
Last Chance and SmartrMail Email & SMS: common questions
- Is Last Chance or SmartrMail Email & SMS cheaper?
- Paid plans start at $29/month for Last Chance and $10/month for SmartrMail Email & SMS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Last Chance lists 1 the others don’t mention, such as Landing pages. SmartrMail Email & SMS lists 58 the others don’t mention, such as A/B testing, Abandoned cart, Automations, Back-in-stock emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Last Chance, Nov 9, 2026 for SmartrMail Email & SMS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Last Chance, Nov 9, 2026 for SmartrMail Email & SMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.