Labeler: Product Labels Badges vs LabelUp ‑ Labels, Icons & FOMO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Labeler, Oct 14, 2026 for LabelUp.
The short answer
- On the Shopify App Store: Labeler 4.8 from 146 reviews and LabelUp 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $5.99/month for Labeler and $4.99/month for LabelUp.
- LabelUp lists 7 features Labeler’s listing doesn’t mention, including Device-specific, Guarantee, Mobile responsive.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · 2 Own Designed Stickers
- · 2 Uploaded Stickers
- · 4 Labels / Badges (No Product Limit)
- · 500+ Free Stickers
- · Basic Features
- · Customizable Labels / Badges
Premium
- · Advanced rules with country restrictions
- · All Free Features with 1000+ Stickers
- · Labels based on Collections, Tags etc
- · Set Labels based on Vendors, Stock etc
- · Support Discount & Announcement Badges
- · Support Scheduling & Trust Badges
Advanced
- · All Premium features
- · Customizable Timer / Countdown labels
- · Priority Developer Support
- · Priority Updates
- · Unlimited rules
- · Upto 100 AI sticker generation
Free
- · 1 label group · 1 spotlight
- · 3 AI credits / month
- · Country/customer targeting + all styling
- · Email Support
- · Predesigned label library
- · Unlimited products & views
Starter
- · 25 AI credits / month
- · Delivery ETA widgets
- · Extended Conditionals + Scheduling
- · Live Chat Support
- · Unlimited labels, groups & spotlights
LevelUp
- · 50 AI credits / month
- · Custom CSS per label
- · Everything in Starter
- · Multi-language labels (locales)
- · VIP support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLabeler helps boost sales with smart product labels, custom badges, AI stickers, and countdown timers. Highlight offers, discounts, bestsellers, and low-stock items across your entire store or specific collections in one click. Choose from a rich library of trending sale badges or design your own to create powerful FOMO.
LabelUp puts product labels, trust badges, payment icons, delivery dates, and a social follow bar on your store — one app instead of several. Choose a ready-made badge, upload your own, or generate one with AI, then style it with animations, fonts, shapes, and custom CSS. Show each label only when it matters, using rules for price, inventory, tags, collection, customer, or country.
- Supports 100+ themes and is compatible with all browsers and devices.
- Customizable badge designing tool to create badges with predefined shapes.
- Set rules by tags, collection, variants, inventory, vendors, type, price, etc.
- Schedule badges for future and SALE ON badges to notify price drop/discounts.
- Product labels, trust badges, payment icons & a social follow bar
- Estimated-delivery widget with an order-cutoff countdown
- Generate badges with AI, choose from a library, or upload your own
- Show each label by price, stock, tags, collection, customer or country
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Labeler |  LabelUp |
|---|---|---|
| Detected stores | 2,092 | Not published |
| Net store change, 28 days | −14 | 0 |
| Stores added, 28 days | 41 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Labeler | LabelUp |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 146(ahead) | 1 |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | 29% | Not enough data |
FAQ
Labeler and LabelUp: common questions
- Is Labeler or LabelUp cheaper?
- Both list a free plan. Paid plans start at $5.99/month for Labeler and $4.99/month for LabelUp. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Labeler or LabelUp?
- On the Shopify App Store: Labeler 4.8 from 146 reviews and LabelUp 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Labeler lists 3 the others don’t mention, such as File upload, Landing pages, Search page. LabelUp lists 7 the others don’t mention, such as Device-specific, Guarantee, Mobile responsive, Product features. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Labeler, Oct 14, 2026 for LabelUp; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Labeler, Oct 14, 2026 for LabelUp. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.