KPIHelm: AI Ads Analytics vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for KPIHelm, Nov 9, 2026 for TrueROAS.
The short answer
- Paid plans start at $19.99/month for KPIHelm and $199/month for TrueROAS.
- TrueROAS lists 9 features KPIHelm’s listing doesn’t mention, including Event tracking, GDPR compliance, Lifetime value (LTV).
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth 2*4
- · 1 free report before you subscribe
- · Action plan (short to long term)
- · Benchmark vs your segment
- · Clear "fix this first" priority
- · Each ad platform judged on its own
- · Find the broken step in your funnel
Growth 4*4
- · 1 free report before you subscribe
- · Action plan (short to long term)
- · Benchmark vs your segment
- · Clear "fix this first" priority
- · Each ad platform judged on its own
- · Find the broken step in your funnel
SUYLA
- · A full AI review weekly, per platform
- · A report every morning, per platform
- · Advice, not autopilot — you decide
- · Flags issues that keep coming back
- · Snooze or mute anything
- · Spots platforms that stop counting sales
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect TikTok, Meta or Google Ads, or enter your numbers by hand. KPIHelm judges each platform on its own against your segment's benchmarks and shows which step is breaking and what to fix first. Add your margin to see, in money, what your ads must return to break even. On SUYLA it checks each morning, including whether each platform still counts your sales.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- See where your performance breaks down
- Spot hidden issues across your funnel
- Identify your highest-impact opportunity
- Get a clear, prioritized action roadmap
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  KPIHelm |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | KPIHelm | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
KPIHelm and TrueROAS: common questions
- Is KPIHelm or TrueROAS cheaper?
- Paid plans start at $19.99/month for KPIHelm and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- KPIHelm lists 3 the others don’t mention, such as Benchmarking, Custom reports, Profit insights. TrueROAS lists 9 the others don’t mention, such as Event tracking, GDPR compliance, Lifetime value (LTV), Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for KPIHelm, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for KPIHelm, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.