Knotly: Gift Wrap & Messages vs Normalize Gift Wrap & Message
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026.
The short answer
- Only Normalize Gift Wrap & Message lists a free plan.
- Normalize Gift Wrap & Message lists 3 features Knotly’s listing doesn’t mention, including Auto-tagging, Custom design, Gift boxes.
Head to head
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customization
- · Cart extension
- · Live support
- · Product page gift wrap
- · Up to 20 paid gift orders a month
Starter
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 300 paid gift orders a month
Grow
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 1,000 paid gift orders a month
Unlimited
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Unlimited paid gift orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOffer gift wrap and gift messages on the product page, the cart or the cart drawer. Buyers mark a gift, pick a wrap you priced, choose an occasion and write a message, for the whole order or for each item. Each wrap is its own line in the cart, so its price is part of the order. Show gift options only on the products you pick by tag or collection. An optional checkout rule stops messages that break your rules.
Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience.
- Gift wrap options with their own price and photo, added to the cart as a line
- Gift wrap, occasion and message for the whole order or for each item
- Gift options only on products with the tags or collections you choose
- Print message cards in occasion designs and packing slips without prices
- Add gift wrapping, gift message and option
- Show the gift options in the checkout page, drawer & in product pages
- Show the gift options for specific products only or for all of your products
- Exclude gift option for selected products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Normalize Gift Wrap & Message | |
|---|---|---|
| Detected stores | Not published | 106 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, France, United Kingdom |
Reviews
| Measure | Normalize Gift Wrap & Message | |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 12 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Normalize Gift Wrap & Message | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $7/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Normalize Gift Wrap & Message | |
|---|---|---|
| Shopify category rank | Not enough data | #7 |
| Shopify App Charts | Not on this week’s charts | #5 in Gift wrap and messages |
| Built for Shopify | No | Yes |
| Launched | Nov 2, 2026 | Mar 28, 2025 |
| Languages | 2 | 1 |
| Developer | Storefleet | Normalize |
FAQ
Knotly and Normalize Gift Wrap & Message: common questions
- Is Knotly or Normalize Gift Wrap & Message cheaper?
- Only Normalize Gift Wrap & Message lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Knotly lists 2 the others don’t mention, such as Greeting cards, Multi-language. Normalize Gift Wrap & Message lists 3 the others don’t mention, such as Auto-tagging, Custom design, Gift boxes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.