Kleio Analytics vs TheLab by DREAMLABS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Kleio Analytics, Oct 13, 2026 for TheLab by DREAMLABS.
The short answer
- Paid plans start at $29/month for Kleio Analytics and $99/month for TheLab by DREAMLABS.
- TheLab by DREAMLABS lists 13 features Kleio Analytics’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Everything
- · 14-day free trial
- · All features
- · Unlimited orders
- · Unlimited revenue
- · Unlimited users
Starter Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHey, Mathias here (the founder). I was frustrated by other analytics tools and found them too expensive, so I built the analytics toolbox I've always dreamed of. Track your favorite metrics in the dashboard; connect ad channels and track your acquisition; break down your P&L to find what’s eating your margin; rank products by the profit and LTV they create; monitor inventory and get help merchandising; and much more.
TheLab solves the problem of switching between Meta, Google, TikTok, Shopify, and Klaviyo to understand your store's performance. It pulls all your data into a single real-time Command Center with AI-powered insights that proactively identify trends, flag issues, and recommend optimizations.
- Dashboard: Monitor your sales, profits, and customer acquisition in real time.
- Lifetime value analysis: Which products drive the most profits over time?
- Margin Analysis: What's your true margins after shipping, refunds and discounts?
- Returns Analysis: Do you have any problematic products that are often returned?
- Real-time Command Center with live revenue, ROAS, ad spend, and CPM's.
- AI-powered insights that proactively flag performance issues and optimize.
- Unified cross analytics connecting Meta, Google, TikTok, Shopify, and Klaviyo.
- Natural language Ask Your Data chat query your store's performance in English
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Kleio Analytics |  TheLab by DREAMLABS |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Kleio Analytics | TheLab by DREAMLABS |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 20 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Kleio Analytics | TheLab by DREAMLABS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Kleio Analytics | TheLab by DREAMLABS |
|---|---|---|
| Shopify category rank | #52(ahead) | #906 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 19, 2025 | May 22, 2026 |
| Languages | 1 | 1 |
| Developer | Kleio | Dreamlabs Agency |
FAQ
Kleio Analytics and TheLab by DREAMLABS: common questions
- Is Kleio Analytics or TheLab by DREAMLABS cheaper?
- Paid plans start at $29/month for Kleio Analytics and $99/month for TheLab by DREAMLABS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Kleio Analytics lists 3 the others don’t mention, such as Cohort analysis, Lifetime value (LTV), Segmentation. TheLab by DREAMLABS lists 13 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Benchmarking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Kleio Analytics, Oct 13, 2026 for TheLab by DREAMLABS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Kleio Analytics, Oct 13, 2026 for TheLab by DREAMLABS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.