Kleio Analytics vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Kleio Analytics, Oct 29, 2026 for MerchantFlow.
The short answer
- On the Shopify App Store: Kleio Analytics 5.0 from 20 reviews and MerchantFlow 5.0 from 5 reviews.
- Paid plans start at $29/month for Kleio Analytics and $49/month for MerchantFlow.
- MerchantFlow lists 10 features Kleio Analytics’s listing doesn’t mention, including AI insights, Benchmarking, Custom dashboards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Everything
- · 14-day free trial
- · All features
- · Unlimited orders
- · Unlimited revenue
- · Unlimited users
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHey, Mathias here (the founder). I was frustrated by other analytics tools and found them too expensive, so I built the analytics toolbox I've always dreamed of. Track your favorite metrics in the dashboard; connect ad channels and track your acquisition; break down your P&L to find what’s eating your margin; rank products by the profit and LTV they create; monitor inventory and get help merchandising; and much more.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- Dashboard: Monitor your sales, profits, and customer acquisition in real time.
- Lifetime value analysis: Which products drive the most profits over time?
- Margin Analysis: What's your true margins after shipping, refunds and discounts?
- Returns Analysis: Do you have any problematic products that are often returned?
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Kleio Analytics |  MerchantFlow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Kleio Analytics | MerchantFlow |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 20(ahead) | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Kleio Analytics | MerchantFlow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Kleio Analytics | MerchantFlow |
|---|---|---|
| Shopify category rank | #52(ahead) | #231 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 19, 2025 | May 6, 2026 |
| Languages | 1 | 1 |
| Developer | Kleio | MerchantFlow |
FAQ
Kleio Analytics and MerchantFlow: common questions
- Is Kleio Analytics or MerchantFlow cheaper?
- Paid plans start at $29/month for Kleio Analytics and $49/month for MerchantFlow. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Kleio Analytics or MerchantFlow?
- On the Shopify App Store: Kleio Analytics 5.0 from 20 reviews and MerchantFlow 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Kleio Analytics lists 2 the others don’t mention, such as Multi-store reports, Segmentation. MerchantFlow lists 10 the others don’t mention, such as AI insights, Benchmarking, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Kleio Analytics, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Kleio Analytics, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.