Kleio Analytics vs MarginWise
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Kleio Analytics, Oct 13, 2026 for MarginWise.
The short answer
- Paid plans start at $29/month for Kleio Analytics and $5/month for MarginWise.
- Kleio Analytics lists 7 features MarginWise’s listing doesn’t mention, including Cohort analysis, Lifetime value (LTV), Multi-store reports.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Everything
- · 14-day free trial
- · All features
- · Unlimited orders
- · Unlimited revenue
- · Unlimited users
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHey, Mathias here (the founder). I was frustrated by other analytics tools and found them too expensive, so I built the analytics toolbox I've always dreamed of. Track your favorite metrics in the dashboard; connect ad channels and track your acquisition; break down your P&L to find what’s eating your margin; rank products by the profit and LTV they create; monitor inventory and get help merchandising; and much more.
See exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
- Dashboard: Monitor your sales, profits, and customer acquisition in real time.
- Lifetime value analysis: Which products drive the most profits over time?
- Margin Analysis: What's your true margins after shipping, refunds and discounts?
- Returns Analysis: Do you have any problematic products that are often returned?
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Kleio Analytics |  MarginWise |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Kleio Analytics | MarginWise |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 20 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Kleio Analytics | MarginWise |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $5/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Kleio Analytics | MarginWise |
|---|---|---|
| Shopify category rank | #53(ahead) | #1505 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 19, 2025 | Apr 6, 2026 |
| Languages | 1 | 1 |
| Developer | Kleio | AutoEase |
FAQ
Kleio Analytics and MarginWise: common questions
- Is Kleio Analytics or MarginWise cheaper?
- Paid plans start at $29/month for Kleio Analytics and $5/month for MarginWise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Kleio Analytics lists 7 the others don’t mention, such as Cohort analysis, Lifetime value (LTV), Multi-store reports, Purchase tracking. MarginWise lists 2 the others don’t mention, such as Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Kleio Analytics, Oct 13, 2026 for MarginWise; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Kleio Analytics, Oct 13, 2026 for MarginWise. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.