Klaviyo: Product Reviews vs Varto Product Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Klaviyo, Oct 13, 2026 for Varto Product Reviews.
The short answer
- Only Varto Product Reviews lists a free plan. Paid plans start at $25/month for Klaviyo and $4.99/month for Varto Product Reviews.
- Klaviyo lists 13 features Varto Product Reviews’s listing doesn’t mention, including All reviews page, Automations, Email requests.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Automate reviews with email and SMS
- · Custom questions
- · Import existing reviews
- · Reward customers with unique coupons
Reviews
- · All free features
- · Review request timing based on delivery
Free
- · 1 campaign
- · Auto-scroll slider
- · Customizable theme blocks
- · Feedback moderation
- · Star & numeric ratings
- · Storefront list & slider display
Pro
- · AI-Designed Forms
- · Everything in Free
- · Unlimited campaigns
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKlaviyo Reviews collects text, photo, and video reviews with automated email and SMS requests from prebuilt flows. Verified reviews build trust, and AI helps customers write reviews and drafts your replies in your brand voice. Show ratings, summaries, and reviews in on-brand widgets, sync to Google Shopping, and add custom questions.
Create targeted review campaigns for products, collections, services, or your whole store. Start from 33 ready-made presets, build forms with eight flexible field types, or generate a tailored form with AI on Pro. Collect feedback on your storefront, moderate submissions before publishing, and display approved reviews in customizable lists or sliders with sorting and helpfulness voting.
- Automate review requests with email and SMS flows
- Showcase top reviews in emails & on your website
- Build segments based on star rating & custom questions
- Reward reviewers with a unique coupon
- Customizable forms
- Content moderation
- Full styling flexibility
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Varto Product Reviews |
|---|---|---|
| Detected stores | 22,908 | Not published |
| Net store change, 28 days | +258 | 0 |
| Stores added, 28 days | 497 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | Klaviyo | Varto Product Reviews |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 234 | Not published |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
Pricing
| Measure | Klaviyo | Varto Product Reviews |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $25/month | $4.99/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Klaviyo | Varto Product Reviews |
|---|---|---|
| Shopify category rank | #11(ahead) | #403 |
| Shopify App Charts | #23 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 9, 2022 | May 7, 2026 |
| Languages | 6 | 1 |
| Developer | Klaviyo | Varto Apps |
FAQ
Klaviyo and Varto Product Reviews: common questions
- Is Klaviyo or Varto Product Reviews cheaper?
- Only Varto Product Reviews lists a free plan. Paid plans start at $25/month for Klaviyo and $4.99/month for Varto Product Reviews. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Klaviyo lists 13 the others don’t mention, such as All reviews page, Automations, Email requests, Filtering. Varto Product Reviews lists 4 the others don’t mention, such as Pop-ups, Surveys, Testimonials, Voting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Klaviyo, Oct 13, 2026 for Varto Product Reviews; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Klaviyo, Oct 13, 2026 for Varto Product Reviews. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.