Klaviyo: Product Reviews vs Rately: Product Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Klaviyo, Oct 13, 2026 for Rately.
The short answer
- Only Rately lists a free plan. Paid plans start at $25/month for Klaviyo and $9.99/month for Rately.
- Rately lists 5 features Klaviyo’s listing doesn’t mention, including Badges, Promotions, Review syndication.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Automate reviews with email and SMS
- · Custom questions
- · Import existing reviews
- · Reward customers with unique coupons
Reviews
- · All free features
- · Review request timing based on delivery
Free
- · Moderation + BYOK AI
- · Unlimited reviews with photo & video
- · Widgets, star badge & SEO snippets
Starter
- · 1,000 email requests/mo + SMS
- · Analytics + Shop/Google feeds
- · Q&A and attribute reviews
Growth
- · 10,000 email requests/mo
- · AI summaries, sentiment, incentives
- · Advanced analytics + export
Pro
- · Multi-store management
- · Unlimited dropship imports
- · Unlimited requests & seats
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKlaviyo Reviews collects text, photo, and video reviews with automated email and SMS requests from prebuilt flows. Verified reviews build trust, and AI helps customers write reviews and drafts your replies in your brand voice. Show ratings, summaries, and reviews in on-brand widgets, sync to Google Shopping, and add custom questions.
Rately collects star, photo, and video reviews with verified-buyer badges, automated email and SMS review requests, and product-page Q&A. A moderation queue with auto-rules and sentiment badges keeps you in control, while SEO rich snippets put stars in your Google results.
- Automate review requests with email and SMS flows
- Showcase top reviews in emails & on your website
- Build segments based on star rating & custom questions
- Reward reviewers with a unique coupon
- Unlimited photo and video reviews with verified-buyer badges, free
- Automated email + SMS review requests with reminders and A/B timing
- BYOK AI summaries, sentiment, and translation with zero markup
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Rately |
|---|---|---|
| Detected stores | 22,742 | Not published |
| Net store change, 28 days | +261 | 0 |
| Stores added, 28 days | 507 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | Klaviyo | Rately |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 234 | Not published |
| New reviews, 28 days | 3 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
FAQ
Klaviyo and Rately: common questions
- Is Klaviyo or Rately cheaper?
- Only Rately lists a free plan. Paid plans start at $25/month for Klaviyo and $9.99/month for Rately. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Klaviyo lists 2 the others don’t mention, such as Carousels, Product grouping. Rately lists 5 the others don’t mention, such as Badges, Promotions, Review syndication, Video reviews. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Klaviyo, Oct 13, 2026 for Rately; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Klaviyo, Oct 13, 2026 for Rately. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.