Klaviyo: Email Marketing & SMS vs Xenia Martech
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Klaviyo is detected on 276936× as many Shopify stores as Xenia Martech: 276,936 vs 1 as of Nov 9, 2026.
- Only Xenia Martech lists a free plan. Paid plans start at $15/month for Klaviyo and $15/month for Xenia Martech.
- Klaviyo lists 68 features Xenia Martech’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Email, SMS, and more - a unified customer platform
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Free - Dev Stores
- · A/B test and personalize your storefront
- · Build and manage customer segments
- · Integrate with 20+ connectors
- · Reach customers with omini channels
Up to 100 Orders
- · A/B test and personalize your storefront
- · Build and manage customer segments
- · Chat Support
- · Integrate with 20+ connectors
- · Reach customers with omini channels
Up to 200 Orders
- · A/B test and personalize your storefront
- · Build and manage customer segments
- · Chat Support
- · Integrate with 20+ connectors
- · Reach customers with omini channels
Up to 600 Orders
- · A/B test and personalize your storefront
- · Build and manage customer segments
- · Chat Support
- · Integrate with 20+ connectors
- · Reach customers with omini channels
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Xenia helps merchants turn store activity into AI-powered marketing automation. When a shopper views a product, abandons a cart, completes an order, or takes any action, Xenia can start a customer journey that sends personalized storefront or messages by email, SMS, WhatsApp, and more.
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
- Build automated customer journeys with a drag-and-drop canvas
- A/B test content and personalize your storefront with AI visual editor
- Create customer segments from Shopify store behavior
- Reach customers with personalized email, text messages, whatsapps and more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Xenia Martech |
|---|---|---|
| Detected stores | 276,936(ahead) | 1 |
| Net store change, 28 days | +505 | 0 |
| Stores added, 28 days | 2,738 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Klaviyo | Xenia Martech |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 3,434 | Not published |
| New reviews, 28 days | 64 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
Pricing
| Measure | Klaviyo | Xenia Martech |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $15/month | $15/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Klaviyo | Xenia Martech |
|---|---|---|
| Shopify category rank | #2 | #163 |
| Shopify App Charts | #2 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 20, 2012 | Jul 22, 2026 |
| Languages | 6 | 1 |
| Developer | Klaviyo | ILABSUSA INC |
FAQ
Klaviyo and Xenia Martech: common questions
- Which is more popular, Klaviyo or Xenia Martech?
- Klaviyo is detected on 276936× as many Shopify stores as Xenia Martech: 276,936 vs 1 as of Nov 9, 2026.
- Is Klaviyo or Xenia Martech cheaper?
- Only Xenia Martech lists a free plan. Paid plans start at $15/month for Klaviyo and $15/month for Xenia Martech. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Klaviyo lists 68 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.