Klaviyo: Email Marketing & SMS vs Trinacle

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Klaviyo, Oct 29, 2026 for Trinacle.

The short answer

  • Paid plans start at $15/month for Klaviyo and $315/month for Trinacle.
  • Klaviyo lists 61 features Trinacle’s listing doesn’t mention, including A/B testing, AI generation, Analytics.

Head to head

Detected stores

Klaviyo: 276,936
Trinacle: —

App Store reviews

Klaviyo: 3,434
Trinacle: —

New reviews, 28 days

Klaviyo: 64
Trinacle: —

Stores added, 28 days

Klaviyo: 2,738
Trinacle: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Email, SMS, and more - a unified customer platform

—
Categories
  • SMS marketing
  • Email marketing
  • SEO
  • Email marketing
Languages
  • English
  • French
  • Spanish
  • German
  • +2 more
  • English
Launched
Sep 20, 2012
May 18, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
91 last full month
—
Detected stores
276,936active installs
  • Kylie Cosmetics
  • Billabong
  • Morphe US
  • Daniel Wellington EU
  • KARL LAGERFELD
+276,931 more
0active installs
Most common store size
11-50 products26%
—
Top countries
  • United States32%
  • United Kingdom7%
  • Australia7%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0125250DecFebAprJunAugOctKlaviyo: Email Marketing & SMS: 11 reviews in December 2025Klaviyo: Email Marketing & SMS: 31 reviews in January 2026Klaviyo: Email Marketing & SMS: 17 reviews in February 2026Klaviyo: Email Marketing & SMS: 47 reviews in March 2026Klaviyo: Email Marketing & SMS: 34 reviews in April 2026Klaviyo: Email Marketing & SMS: 250 reviews in May 2026Klaviyo: Email Marketing & SMS: 170 reviews in June 2026Klaviyo: Email Marketing & SMS: 113 reviews in July 2026Klaviyo: Email Marketing & SMS: 105 reviews in August 2026Klaviyo: Email Marketing & SMS: 90 reviews in September 2026Klaviyo: Email Marketing & SMS: 91 reviews in October 2026Trinacle: 1 reviews in October 2026
KlaviyoTrinacleCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $15 to $20/month
From $315 to $2,625/month
Plans
FreeFree to install
Email marketing built into Shopify Admin — no separate account needed.
  • · AI-assisted, on-brand content
  • · Built-in dashboard & reporting
  • · Guided onboarding setup
  • · One place for forms, emails, and flows
  • · Seamless migration to full platform
  • · Set up directly in Shopify Admin
SMS$15/month
Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
  • · Automated two-way conversations
  • · Branded SMS links
  • · Customizable multi-channel attribution
  • · Multi-channel A/B testing
  • · Multi-channel segmentation and flows
  • · SMS AI for campaign creation
Email$20/month
251-500 contacts. Upgrade as you grow.
  • · 160+ campaign templates
  • · Email AI for campaign creation
  • · Multi-channel A/B testing
  • · Multi-channel segmentation and flows
  • · Personalized product recommendations
  • · Predictive analytics
Lite$315/month
  • · 200 Monthly Tokens
  • · AI Content Generation
  • · Client Portal Campaign Tracking
  • · Human QA & Final Approval
  • · Limited Channel Access
Starter$735/month
  • · 500 Monthly Tokens
  • · AI Campaign Generation
  • · Client Portal Campaign Tracking
  • · Full Access to All Channels
  • · Human Keyword & Market Research
  • · Human QA & Final Approval
Pro$1,575/month
  • · 1,150 Monthly Tokens
  • · Advanced AI Automations
  • · Advanced Portal Tracking
  • · Dedicated Human Strategist
  • · Direct Slack/Teams Support
  • · Expert Keyword & Market Research
Enterprise$2,625/month
Metered AI token overages beyond the 2,000 base, billed monthly.
  • · 2,000 Base Monthly Tokens
  • · AI Conversion Tracking & Analytics
  • · Advanced Portal Tracking
  • · Custom AI Workflows
  • · Dedicated Human Strategist
  • · Flexible Metered Token Overages
Coverage
72 of 76 features95%
12 of 76 features16%
Unique strengths
  • A/B testing
  • AI generation
  • Analytics
  • APIs and webhooks
  • +57 more
  • Analytics
  • Content optimization
  • Meta tags
  • Reporting
Email marketing
100%49/49
16%8/49
Campaign types
100%25/25
16%4/25
Managing campaigns
100%24/24
17%4/24
SEO
0%0/4
100%4/4
Monitoring performance
0%0/2
100%2/2
SEO tools
0%0/2
100%2/2
SMS marketing
100%23/23
0%0/23
Managing campaigns
100%14/14
0%0/14
Workflow automation
100%9/9
0%0/9
6484onlybothonly
KlaviyoTrinacle76 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Customer accounts
  • Shopify Flow
  • Recharge
  • Aftership
  • Typeform
  • Meta Advertising
  • Gorgias
  • TikTok Advertising
—
How it sells itself

Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.

Stop juggling a dozen different marketing tools. Trinacle transforms your Shopify store into an automated growth engine. By securely syncing your store's data with our unified agency portal, we instantly deploy AI-driven campaigns, manage high-converting ads, and scale your brand, all powered by flexible AI marketing automations.

Key points
  • Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
  • Create segments and triggers using complete historical and real-time data
  • Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
  • Get real-time revenue data per automation, campaign, segment, and channel
  • Sync / Securely connect your store's data to the Trinacle Client Portal.
  • Support Portal Sync / Seamlessly route customer data to external support desk
  • Data Routing / Route customer and order events to our external automation engine
Screenshots
Personalized performance benchmarks, powered by AI
Built-in email and SMS automation and campaign templatesRobust customer profiles with unified event and shopping dataOmnichannel strategy and orchestration
Trinacle Marketing App
Order all your marketing campaign in easy to use dashboardCustom AI features allow brand voice to shine in your campaigns.Manage marketing campaigins inside the Shopify admin.

Installed with

Klaviyo4.7(3,434)TrinacleNo rating yet

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureKlaviyoTrinacle
Detected stores276,936as of Nov 9, 2026Not published
Net store change, 28 days+505estimated0estimated
Stores added, 28 days2,738new and returningNot enough data
Big-brand share15%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenNot published
Top store countriesUnited States, United Kingdom, AustraliaNot published

Reviews

MeasureKlaviyoTrinacle
App Store rating4.7 ★Not published
App Store reviews3,434Not published
New reviews, 28 days64Not enough data
Reviewers a year or more in43%Not enough data

Pricing

MeasureKlaviyoTrinacle
Free planNot listedNot listed
Lowest paid monthly plan$15/month(ahead)$315/month
Longest free trialNot listedNot listed
Plans listed34

Listing

MeasureKlaviyoTrinacle
Shopify category rank#2(ahead)in Email marketing#252in Email marketing
Shopify App Charts#2 on the Shoplist 100Not on this week’s charts
Built for ShopifyNoNo
LaunchedSep 20, 2012May 18, 2026
Languages6English, French, Spanish1English
DeveloperKlaviyoTrinacle

FAQ

Klaviyo and Trinacle: common questions

Is Klaviyo or Trinacle cheaper?
Paid plans start at $15/month for Klaviyo and $315/month for Trinacle. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Klaviyo lists 61 the others don’t mention, such as A/B testing, AI generation, Analytics, APIs and webhooks. Trinacle lists 4 the others don’t mention, such as Analytics, Content optimization, Meta tags, Reporting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Klaviyo, Oct 29, 2026 for Trinacle; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Klaviyo, Oct 29, 2026 for Trinacle. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.