Klaviyo: Email Marketing & SMS vs Pushwoosh
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Klaviyo, Feb 19, 2026 for Pushwoosh.
The short answer
- Klaviyo lists 40 features Pushwoosh’s listing doesn’t mention, including A/B testing, AI generation, Birthday messages.
Head to head
Email, SMS, and more - a unified customer platform
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Basic
- · 1'000 subscribers
- · 10 projects
- · 1000 emails then
- · 20 user seats
- · SMS depends on the region
- · Unlimited In-App Impressions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Pushwoosh helps merchants automate email, SMS, and WhatsApp messaging, improving customer engagement and sales. Ideal for e-commerce stores, it streamlines communication for cart recovery, order updates, promotions, and re-engagement. There is no manual work—just set up flows and segments to reach customers at the right time.
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
- Automated Messaging – Send personalized email, SMS, and WhatsApp notifications
- Customer Segmentation – Target customers based on purchase history and behavior
- Flow Integration – Automate messaging by connecting with Shopify Flows easily
- Real-Time Tracking – Monitor message delivery, open rates, and conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Pushwoosh |
|---|---|---|
| Detected stores | 296,703 | Not published |
| Net store change, 28 days | +592 | 0 |
| Stores added, 28 days | 2,696 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Klaviyo | Pushwoosh |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 3,442 | Not published |
| New reviews, 28 days | 61 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
FAQ
Klaviyo and Pushwoosh: common questions
- What features does each app list that the other doesn’t?
- Klaviyo lists 40 the others don’t mention, such as A/B testing, AI generation, Birthday messages, Bulk editing. Pushwoosh lists 18 the others don’t mention, such as A/B testing, Automated workflows, Behavior tracking, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Klaviyo, Feb 19, 2026 for Pushwoosh; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Klaviyo, Feb 19, 2026 for Pushwoosh. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.