Klaviyo: Email Marketing & SMS vs Mona
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Klaviyo, Oct 13, 2026 for Mona.
The short answer
- Only Mona lists a free plan. Paid plans start at $15/month for Klaviyo and $30/month for Mona.
- Klaviyo lists 68 features Mona’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Email, SMS, and more - a unified customer platform
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Free
- · 30 credits
Starter
- · 100 credits
Growth
- · 200 credits
Scale
- · 500 credits
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Mona helps merchants produce marketing emails faster without losing brand voice. Describe a campaign in chat and Mona drafts a complete, on-brand email using your storefront colors, fonts, tone, and live product catalog. Upload past emails to teach Mona your voice, add product and lifestyle images, and generate branded hero images on the fly.
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
- Chat-based drafting with live preview, refinement, and version history
- Brand DNA auto-learned from your storefront, editable voice, palette, and tone
- Live Shopify catalog: real product URLs and smart top-product suggestions
- Reference email uploads to learn your past email style and structure
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Mona |
|---|---|---|
| Detected stores | 270,996 | Not published |
| Net store change, 28 days | +480 | 0 |
| Stores added, 28 days | 2,781 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Klaviyo | Mona |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 3,431 | Not published |
| New reviews, 28 days | 62 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
FAQ
Klaviyo and Mona: common questions
- Is Klaviyo or Mona cheaper?
- Only Mona lists a free plan. Paid plans start at $15/month for Klaviyo and $30/month for Mona. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Klaviyo lists 68 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Klaviyo, Oct 13, 2026 for Mona; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Klaviyo, Oct 13, 2026 for Mona. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.