Klaviyo: Email Marketing & SMS vs Mailsoftly
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Klaviyo, Oct 14, 2026 for Mailsoftly.
The short answer
- Only Mailsoftly lists a free plan. Paid plans start at $15/month for Klaviyo and $49/month for Mailsoftly.
- Klaviyo lists 42 features Mailsoftly’s listing doesn’t mention, including A/B testing, Abandoned cart, Analytics.
Head to head
Email, SMS, and more - a unified customer platform
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
FREE
- · 1 User
- · 2,000 Email Sends/Month
- · Basic Contact Segmentation
- · Drag & Drop Email Editor
- · No Credit Card Required
- · Open & Click Reporting
BASIC
- · 24/7 System Support
- · 40,000 Email Sends/Month
- · Basic Email Scheduling
- · Forms & Landing Pages
- · Import & Export Contacts
- · Remove Mailsoftly Branding
BUSINESS
- · 150,000 Email Sends/Month
- · 3 User
- · Advanced AI Features
- · Basic Email Automation
- · Bulk Actions & Newsletters
- · Domain Authentication
PREMIUM
- · 300,000 Email Sends/Month
- · 5 User
- · Advanced Behavioral Targeting
- · Advanced Email Automation
- · Dedicated IP Address
- · Priority Phone Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Mailsoftly is an email marketing and automation platform for growing stores that want newsletters, welcome flows, abandoned checkout reminders, and automation without enterprise complexity. Sync your customers, segment by purchase history, design campaigns in a drag-and-drop editor with industry email templates, and track opens, clicks, and revenue from one dashboard.
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
- Generate engaging emails and subject lines instantly with our AI-powered writer.
- Recover lost sales with automated Abandoned Cart and Welcome Series workflows.
- Contact Segmentation: Group contacts by interests for targeted campaigns.
- Combine Email and SMS marketing in one platform to maximize your reach.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Klaviyo |  Mailsoftly |
|---|---|---|
| Detected stores | 276,936 | Not published |
| Net store change, 28 days | +505 | 0 |
| Stores added, 28 days | 2,738 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Klaviyo | Mailsoftly |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 3,434 | Not published |
| New reviews, 28 days | 64 | Not enough data |
| Reviewers a year or more in | 43% | Not enough data |
Pricing
| Measure | Klaviyo | Mailsoftly |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $15/month(ahead) | $49/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Klaviyo | Mailsoftly |
|---|---|---|
| Shopify category rank | #2(ahead) | #283 |
| Shopify App Charts | #2 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 20, 2012 | Jun 3, 2026 |
| Languages | 6 | 3 |
| Developer | Klaviyo | Mailsoftly |
FAQ
Klaviyo and Mailsoftly: common questions
- Is Klaviyo or Mailsoftly cheaper?
- Only Mailsoftly lists a free plan. Paid plans start at $15/month for Klaviyo and $49/month for Mailsoftly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Klaviyo lists 42 the others don’t mention, such as A/B testing, Abandoned cart, Analytics, Browse abandonment. Mailsoftly lists 1 the others don’t mention, such as Rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Klaviyo, Oct 14, 2026 for Mailsoftly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Klaviyo, Oct 14, 2026 for Mailsoftly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.