KeywordROI: Google Ads ROAS vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for KeywordROI, Nov 9, 2026 for TrueROAS.
The short answer
- Paid plans start at $49/month for KeywordROI and $199/month for TrueROAS.
- KeywordROI lists 8 features TrueROAS’s listing doesn’t mention, including Ad spend, Conversion tracking, Custom reports.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · 14-day free trial, all Pro features
- · Google Ads + Microsoft Ads attribution
- · Keyword-level ROAS reports
- · Last Click + 30-Day models
Pro
- · 14-day free trial, all Pro features
- · 30/60/90-Day time windows
- · All 8 attribution models
- · Lifetime Value tracking
- · Priority Support
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle Ads and Microsoft Ads report clicks and modeled conversions. KeywordROI connects to your ad accounts and matches spend to the UTM data Shopify already saves on every order, so your last 90 days of true ROAS per campaign and keyword are ready after the first sync. No pixel, no waiting.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- True ROAS using real Shopify revenue, not inflated ad platform numbers
- Keyword-level winners and losers across Google Ads and Microsoft Ads
- Multiple attribution models: last click, time-window, lifetime value
- Sortable campaign tables with platform filter, search, and CSV export
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  KeywordROI |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | KeywordROI | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | KeywordROI | TrueROAS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $199/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | KeywordROI | TrueROAS |
|---|---|---|
| Shopify category rank | #379 | #43 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | wpAppDev by iMarket LLC | Perm Solutions AB |
FAQ
KeywordROI and TrueROAS: common questions
- Is KeywordROI or TrueROAS cheaper?
- Paid plans start at $49/month for KeywordROI and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- KeywordROI lists 8 the others don’t mention, such as Ad spend, Conversion tracking, Custom reports, Data export. TrueROAS lists 8 the others don’t mention, such as AI insights, Event tracking, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for KeywordROI, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for KeywordROI, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.