KeywordROI: Google Ads ROAS vs Ripplux
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for KeywordROI, Oct 14, 2026 for Ripplux.
The short answer
- Paid plans start at $49/month for KeywordROI and $149/month for Ripplux.
- KeywordROI lists 10 features Ripplux’s listing doesn’t mention, including Conversion tracking, Custom reports, Data export.
Head to head
Standard
- · 14-day free trial, all Pro features
- · Google Ads + Microsoft Ads attribution
- · Keyword-level ROAS reports
- · Last Click + 30-Day models
Pro
- · 14-day free trial, all Pro features
- · 30/60/90-Day time windows
- · All 8 attribution models
- · Lifetime Value tracking
- · Priority Support
Pro
- · 1 incrementality experiment per month
- · Creative fatigue detection
- · Full ad waste audit on your own orders
- · Weekly waste digest email
Growth
- · Custom digest schedule
- · Everything in Pro
- · Historical trend tracking
- · Unlimited experiments
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle Ads and Microsoft Ads report clicks and modeled conversions. KeywordROI connects to your ad accounts and matches spend to the UTM data Shopify already saves on every order, so your last 90 days of true ROAS per campaign and keyword are ready after the first sync. No pixel, no waiting.
Meta says one ROAS. Google says another. Your bank account disagrees. Ripplux audits your ad spend against your real Shopify orders and shows you what is working and what is wasted: fatigued creatives still burning budget, brand-search clicks you would have gotten free, and orders both platforms claim. Then it helps you prove it with holdout experiments.
- True ROAS using real Shopify revenue, not inflated ad platform numbers
- Keyword-level winners and losers across Google Ads and Microsoft Ads
- Multiple attribution models: last click, time-window, lifetime value
- Sortable campaign tables with platform filter, search, and CSV export
- Full audit of your Meta and Google ad spend, refreshed weekly.
- Pause underperforming ads directly from the dashboard.
- Run incrementality experiments to prove which ads actually drive sales.
- Detects creative fatigue before it eats your CAC.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  KeywordROI |  Ripplux |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | KeywordROI | Ripplux |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | KeywordROI | Ripplux |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $149/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | KeywordROI | Ripplux |
|---|---|---|
| Shopify category rank | #380 | #1597 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | Jun 22, 2026 |
| Languages | 1 | 1 |
| Developer | wpAppDev by iMarket LLC | Ripplux Inc. |
FAQ
KeywordROI and Ripplux: common questions
- Is KeywordROI or Ripplux cheaper?
- Paid plans start at $49/month for KeywordROI and $149/month for Ripplux. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- KeywordROI lists 10 the others don’t mention, such as Conversion tracking, Custom reports, Data export, Historical analysis. Ripplux lists 2 the others don’t mention, such as A/B testing, AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for KeywordROI, Oct 14, 2026 for Ripplux; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for KeywordROI, Oct 14, 2026 for Ripplux. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.