KeywordROI: Google Ads ROAS vs Origin: Attribution & Profit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for KeywordROI, Nov 9, 2026 for Origin.
The short answer
- Paid plans start at $49/month for KeywordROI and $29/month for Origin.
- KeywordROI lists 7 features Origin’s listing doesn’t mention, including Ad spend, Conversion tracking, Custom reports.
Head to head
- United States
- Czechia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · 14-day free trial, all Pro features
- · Google Ads + Microsoft Ads attribution
- · Keyword-level ROAS reports
- · Last Click + 30-Day models
Pro
- · 14-day free trial, all Pro features
- · 30/60/90-Day time windows
- · All 8 attribution models
- · Lifetime Value tracking
- · Priority Support
Pro
- · 1-year attribution window
- · 2,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Platinum
- · 1-year attribution window
- · 10,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle Ads and Microsoft Ads report clicks and modeled conversions. KeywordROI connects to your ad accounts and matches spend to the UTM data Shopify already saves on every order, so your last 90 days of true ROAS per campaign and keyword are ready after the first sync. No pixel, no waiting.
Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.
- True ROAS using real Shopify revenue, not inflated ad platform numbers
- Keyword-level winners and losers across Google Ads and Microsoft Ads
- Multiple attribution models: last click, time-window, lifetime value
- Sortable campaign tables with platform filter, search, and CSV export
- Reliable and accurate UTM analytics
- Instant order attribution - no need to wait days to see results
- Quickly find your top-performing sources and campaigns
- Generate UTM links and snippets that plug directly into FB Ads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  KeywordROI |  Origin |
|---|---|---|
| Detected stores | Not published | 96 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Sporting Goods, Apparel & Accessories |
| Top store countries | Not published | United States, Czechia, India |
Reviews
| Measure | KeywordROI | Origin |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 34 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | KeywordROI | Origin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month | $29/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | KeywordROI | Origin |
|---|---|---|
| Shopify category rank | #379 | #40 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | May 20, 2026 | Nov 11, 2022 |
| Languages | 1 | 1 |
| Developer | wpAppDev by iMarket LLC | Origin Attribution |
FAQ
KeywordROI and Origin: common questions
- Is KeywordROI or Origin cheaper?
- Paid plans start at $49/month for KeywordROI and $29/month for Origin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- KeywordROI lists 7 the others don’t mention, such as Ad spend, Conversion tracking, Custom reports, Performance tracking. Origin lists 2 the others don’t mention, such as Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for KeywordROI, Nov 9, 2026 for Origin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for KeywordROI, Nov 9, 2026 for Origin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.