Keystone Loyalty Rewards vs TrueLoyal
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueLoyal is detected on 1.9× as many Shopify stores as Keystone Loyalty Rewards: 107 vs 55 as of Nov 9, 2026.
- On the Shopify App Store: Keystone Loyalty Rewards 5.0 from 6 reviews and TrueLoyal 4.6 from 34 reviews.
- Only Keystone Loyalty Rewards lists a free plan.
- Keystone Loyalty Rewards lists 25 features TrueLoyal’s listing doesn’t mention, including APIs and webhooks, Automations, Bulk editing.
Head to head
- Netherlands
- United States
- Australia
- United States
- Canada
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Data import/export
- · Discount rewards - basic
- · Dynamic discount codes - basic
- · Embed loyalty program on product pages
- · Loyalty points - basic
- · Storefront widget
Starter
- · Custom rewards & emails
- · Everything included in Free Plan
- · Gift card rewards
- · Nudges
- · POS rewards for in-store customers
- · Points expiry & notifications
Standard
- · Discount rewards - advanced
- · Done-for-you setup by our team
- · Dynamic discount codes - advanced
- · Everything included in Starter Plan
- · Loyalty points - advanced
- · Thank you page
Growth
- · 2000 monthly orders included
- · All advanced features
- · Done-for-you setup by our team
- · Everything included in Standard Plan
- · Integrations (e.g. Klaviyo, Judge.me)
- · Multi-language & currency storefront
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn one-time buyers into returning customers with a loyalty program that matches your brand. Set it up in minutes by telling your AI assistant what you want. Award points for purchases, signups & referrals, with conditional rules that control how customers earn. Run promotions like 2x points weekends, VIP tier rewards & custom earning rules. Redeem for gift cards, discounts & free gifts.
The platform brings together loyalty programs, fan communities, gamification and consumer-generated content, so brands can engage people beyond a single purchase. Receipt scanning connects in-store and online activity for a complete view of every buyer.
- Reward customers with points for purchases, signups, birthdays, and more
- Offer discounts, free shipping, or product deals as exciting customer rewards
- Create customer tiers with exclusive perks to motivate long-term loyalty
- Bring in new shoppers with shareable referral rewards to incentivize growth
- Award points on various activities like purchase on webiste, follow on instagram
- Reward your customers for them to burn the earned points
- Setup tier based promotions, benefits and rewards
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keystone Loyalty Rewards |  TrueLoyal |
|---|---|---|
| Detected stores | 55 | 107(ahead) |
| Net store change, 28 days | +2 | −4 |
| Stores added, 28 days | 2(ahead) | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Health & Beauty | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Netherlands, United States, Australia | United States, Canada, Hong Kong |
Reviews
| Measure | Keystone Loyalty Rewards | TrueLoyal |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.6 ★ |
| App Store reviews | 6 | 34(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Keystone Loyalty Rewards | TrueLoyal |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $14.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Keystone Loyalty Rewards | TrueLoyal |
|---|---|---|
| Shopify category rank | #70 | Not enough data |
| Shopify App Charts | #4 on Rookies in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 5, 2025 | Sep 1, 2017 |
| Languages | 1 | 1 |
| Developer | Keystone | TrueLoyal |
FAQ
Keystone Loyalty Rewards and TrueLoyal: common questions
- Which is more popular, Keystone Loyalty Rewards or TrueLoyal?
- TrueLoyal is detected on 1.9× as many Shopify stores as Keystone Loyalty Rewards: 107 vs 55 as of Nov 9, 2026.
- Is Keystone Loyalty Rewards or TrueLoyal cheaper?
- Only Keystone Loyalty Rewards lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Keystone Loyalty Rewards or TrueLoyal?
- On the Shopify App Store: Keystone Loyalty Rewards 5.0 from 6 reviews and TrueLoyal 4.6 from 34 reviews.
- What features does each app list that the other doesn’t?
- Keystone Loyalty Rewards lists 25 the others don’t mention, such as APIs and webhooks, Automations, Bulk editing, Checkout discounts. TrueLoyal lists 2 the others don’t mention, such as Custom code, Free products. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.