Key Product Options, Variants vs Product Configurator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Key Product Options, Variants, Sep 25, 2026 for Product Configurator.
The short answer
- Only Key Product Options, Variants lists a free plan.
- Key Product Options, Variants lists 18 features Product Configurator’s listing doesn’t mention, including Add-ons, Auto-updates, Bulk pricing.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 option sets
- · 12 option types
- · 2.0 and Legacy Theme Compatibility
- · 24/7 Live Chat Support
- · Dashboard Analytics
- · Unlimited product options
Essentials
- · All in FREE plan
- · Price Add-ons
- · Priority 24/7 Live Chat & Call
- · Unlimited Option Sets
- · Unlimited Option Types
- · Unlimited Products
Premium
- · All in Essentials plan
- · B2B Catalog Pricing
- · Conditional Logic
- · Shared Options
- · Top Priority 24/7 Live Chat & Call
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKey Product Options, Variants lets you create custom options, variants, add-ons, and price add-ons with ease. Priced options now fully follow Shopify Plus B2B Catalog pricing, giving wholesale customers accurate pricing across products, options, cart, and orders. From engraving and gift wrapping to file uploads, options inherit your theme style with Live Preview.
Configura helps merchants sell customizable and personalized products on their storefront. Build multi-layer visual configurators, custom color swatches, text engraving fields, and customer artwork upload options with real-time previews. Configure flexible option choices and conditional logic rules to suit your catalog.
- Add unlimited product & variant options on any product page
- Bulk upload color swatches and split product variants images
- Let customers upload files & images for personalization needs
- Use conditional logic to display only relevant product options
- Interactive live preview with custom color swatches and image options.
- Custom text engraving, curated font selectors, and customer image uploads.
- Conditional logic to show or hide fields based on customer selections.
- Seamless Online Store 2.0 App Embed integration with instant cart syncing.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Key Product Options, Variants |  Product Configurator |
|---|---|---|
| Detected stores | 114 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Key Product Options, Variants | Product Configurator |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 40 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Key Product Options, Variants | Product Configurator |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | Key Product Options, Variants | Product Configurator |
|---|---|---|
| Shopify category rank | #23(ahead) | #540 |
| Shopify App Charts | #5 on Rookies in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 6, 2025 | Sep 24, 2026 |
| Languages | 17 | 1 |
| Developer | Keystone | Sync Mint Labs |
FAQ
Key Product Options, Variants and Product Configurator: common questions
- Is Key Product Options, Variants or Product Configurator cheaper?
- Only Key Product Options, Variants lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Key Product Options, Variants lists 18 the others don’t mention, such as Add-ons, Auto-updates, Bulk pricing, Conditional logic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Key Product Options, Variants, Sep 25, 2026 for Product Configurator; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Key Product Options, Variants, Sep 25, 2026 for Product Configurator. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.