Keptly vs Peel: Retention Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Keptly lists a free plan. Paid plans start at $29/month for Keptly and $199/month for Peel.
- Peel lists 12 features Keptly’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · CSV export
- · Dashboard
- · Email templates
- · Health scores
- · Up to 100 customers
Growth
- · CSV export of customer data
- · Industry benchmark
- · Shopify Flow integration
- · Unlimited customers analyzed
- · Weekly email digest with health alerts
Pro
- · Auto-discount rules
- · Cohort retention analysis
- · Customer journey timeline
- · Everything in Growth, plus :
- · Klaviyo integration
- · RFM segmentation
Core
- · Cohort Analysis, RFM, LTV, CAC and more
- · Google Sheets, Klaviyo export
- · Google, Facebook, Amazon ads integration
- · Retention and Subscription analytics
- · Up to 3 stores on Shopify and Amazon
- · Up to 6k orders/ month
Essentials
- · Cohort Analysis, RFM, LTV, CAC and more
- · Custom Retention & Subscription Reports
- · Google Sheets, Klaviyo export
- · Google, Facebook, Amazon ads integration
- · Retention and Subscription analytics
- · Up to 16k orders/ month
Accelerate
- · Cohort Analysis, RFM, LTV, CAC and more
- · Custom Retention & Subscription Reports
- · Dedicated Account Manager
- · Google Sheets, Klaviyo export
- · Google, Facebook, Amazon ads integration
- · Retention and Subscription analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost merchants don't notice customers leaving until the revenue is gone. Generic retention tools use fixed 30 or 60 day windows that treat every customer the same. Keptly calculates a personal repurchase cycle for each customer based on their actual order history, then assigns a health score: Active, At Risk, In Danger, or Lost.
Transform raw data from Shopify, subscription, and marketing channels into clear growth plans. Brand or agency, Peel saves time, effort, and dollars blindly spent on chasing repeat purchases. With dozens of ready-made templates and 150+ metrics, stay on top of LTV, AOV, churn, and cohort trends with the best retention analytics platform for long-term profitability.
- Health scores based on each customer's personal purchase cycle
- Dashboard showing revenue at risk, trend charts, and store health score
- One-click discount codes, win-back email templates, and Shopify tagging
- Customer lifetime value estimates, cohort analysis, and CSV export
- Daily Insights - get reports via Slack/Email + build Custom Dashboards.
- Cohort Analysis - see Retention & Revenue trends for monthly acquisition groups.
- Product Analytics - Market Basket Analysis, Purchasing Journey & top rankings.
- Subscription Analysis - get analytics on your subscriber and subscription data.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keptly |  Peel |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keptly | Peel |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 38 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Keptly and Peel: common questions
- Is Keptly or Peel cheaper?
- Only Keptly lists a free plan. Paid plans start at $29/month for Keptly and $199/month for Peel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Keptly lists 1 the others don’t mention, such as Notifications. Peel lists 12 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.