Kendall Analytics vs TheTruPoint: Analytics, AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Kendall Analytics is detected on 66× as many Shopify stores as TheTruPoint: 131 vs 2 as of Nov 9, 2026.
- On the Shopify App Store: Kendall Analytics 3.9 from 29 reviews and TheTruPoint 5.0 from 5 reviews.
- Only TheTruPoint lists a free plan. Paid plans start at $299/month for Kendall Analytics and $49/month for TheTruPoint.
- Kendall Analytics lists 5 features TheTruPoint’s listing doesn’t mention, including Lifetime value (LTV), Loyalty analysis, Notifications.
Head to head
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Kendall 5
- · For stores with up to $5M yearly GMV
- · Includes all app features
Kendall 10
- · For stores with up to $10M yearly GMV
- · Includes all app features
- · Standard support
Kendall 25
- · For stores with up to $25M yearly GMV
- · Includes all app features
- · Priority support
Kendall 50
- · For stores with over $50M yearly GMV
- · Includes all app features
- · Personalized support
Free
- · Daily & weekly performance summaries
- · Real-time store performance monitoring
- · Revenue, orders, ROAS & AOV tracking
- · Unified sales & performance dashboard
- · Up to 500 orders per month
- · WhatsApp & email performance alerts
Value
- · + Everything in Free
- · AOV, LTV & RTO by customer segment
- · Custom alert thresholds
- · New, repeat, loyal & at-risk segments
- · Retention & win-back insights
- · Up to 2,500 orders per month
Pro
- · ++ Everything in Value
- · AI diagnosis & recommended actions
- · Category performance benchmarks
- · Multi-touch marketing attribution
- · Profit by product, channel & region
- · True CAC & ROAS by channel
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKendall is built for merchants who want to grow efficiently and track their progress all in one easy-to-use app. Via our first-party pixel, we help you accurately identify your true best performing ads and convert more website traffic into orders with detailed conversion rate reports.
Most Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget.
- Get notified of which ads to cut / boost based on real first-party metrics
- Know your landing page winners / losers and easily identify leaky checkout flows
- Get alerted to unusual KPI trends and site anomalies, giving you peace of mind
- Compare your store to others in the industry using our robust benchmarking data
- Server-side pixel captures conversions that browser-based tracking misses.
- Multi-touch attribution shows exactly which channels drive your revenue.
- Pre-built and custom dashboards unify all your store KPIs in one place.
- AI powered analysis to understand your store data.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Kendall Analytics |  TheTruPoint |
|---|---|---|
| Detected stores | 131(ahead) | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories |
| Top store countries | United States, Canada, Australia | Not published |
Reviews
| Measure | Kendall Analytics | TheTruPoint |
|---|---|---|
| App Store rating | 3.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 29(ahead) | 5 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Kendall Analytics | TheTruPoint |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $299/month | $49/month(ahead) |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Kendall Analytics | TheTruPoint |
|---|---|---|
| Shopify category rank | #460 | #272(ahead) |
| Shopify App Charts | #5 on Pricing moves in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 12, 2022 | Mar 31, 2026 |
| Languages | 1 | 1 |
| Developer | Kendall Square, Inc | Elevare Techinex |
FAQ
Kendall Analytics and TheTruPoint: common questions
- Which is more popular, Kendall Analytics or TheTruPoint?
- Kendall Analytics is detected on 66× as many Shopify stores as TheTruPoint: 131 vs 2 as of Nov 9, 2026.
- Is Kendall Analytics or TheTruPoint cheaper?
- Only TheTruPoint lists a free plan. Paid plans start at $299/month for Kendall Analytics and $49/month for TheTruPoint. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Kendall Analytics or TheTruPoint?
- On the Shopify App Store: Kendall Analytics 3.9 from 29 reviews and TheTruPoint 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Kendall Analytics lists 5 the others don’t mention, such as Lifetime value (LTV), Loyalty analysis, Notifications, Profit insights. TheTruPoint lists 4 the others don’t mention, such as Event tracking, Real-time tracking, Report scheduling, Segmentation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.