Kelby – Loyalty & Rewards vs OMNI Memberships & Loyalty CRM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Kelby, Nov 9, 2026 for OMNI Memberships & Loyalty CRM.
The short answer
- Only Kelby lists a free plan. Paid plans start at $29/month for Kelby and $5/month for OMNI Memberships & Loyalty CRM.
- OMNI Memberships & Loyalty CRM lists 14 features Kelby’s listing doesn’t mention, including Cash back, Cash back programs, Coupons.
Head to head
- Hong Kong
- Canada
- China
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · One-click import
- · Points, rewards and referrals
- · Referrals with fraud protection
- · Rewards at checkout
- · Storefront widget and loyalty page
- · Up to 250 orders a month
Core
- · Analytics and reporting
- · Automated emails
- · Everything in Free
- · Limited-time campaigns
- · No per-order fee
- · Points expiry and custom actions
Starter
- · Birthday Rewards
- · Member Rewards Portal*
- · Onsite Loyalty Widget
- · Points Program
- · Points Rewards
- · Welcome Rewards
Essential
- · Apple Wallet
- · Everything in Starter, plus
- · Google Wallet
- · Multi-language (integration)
- · Shopify Email
- · Shopify POS
Grow
- · Advanced Rewards
- · Everything in Essential, plus
- · Native CRM Integration (pre-built flows)
- · Points Campaigns
- · Shopify Flow Integration
- · Standard VIP Tiers
Advanced
- · +$150 for SMS Validation
- · Advanced Program Settings
- · Custom VIP Tiers and Custom Rewards
- · Everything in Grow, plus
- · Giveaway Campaigns
- · Legacy Customer Account Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLoyalty for your Shopify store doesn’t need to be expensive. Kelby is free for up to 250 orders a month, and Core costs $29 a month no matter how many orders you take. Customers earn points for buying, signing up, subscribing, or having a birthday. Customers redeem cart discounts through checkout. Bring balances and VIP status from your current loyalty app.
Drive Sales & Loyalty w/ OMNI Loyalty – A Smarter, Customer Engagement Approach to Loyalty. Tired of basic loyalty points that don’t move the needle? OMNI Loyalty goes beyond “just points” with an advanced rewards engine that offers instant and personalized discounts, gifts, VIP rewards & more.
- Core has no order limit or per-order fee, keeping your price flat as sales grow.
- Customers redeem cart discounts that carry through checkout.
- Import points and VIP tiers, then preview every match before moving.
- Turn your Shopify customer’s ‘My Account’ page into a dynamic loyalty account!
- Drive loyalty with free products, ‘Pay with Points’, GWP, and exciting rewards
- Keep customers coming back with points campaigns, tier upgrades, point expiry
- Run automated 2x or 3x points campaigns and Shopify Flow campaigns
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Kelby | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Detected stores | Not published | 8 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Electronics |
| Top store countries | Not published | Hong Kong, Canada, China |
Reviews
| Measure | Kelby | OMNI Memberships & Loyalty CRM |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 27 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Kelby | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $5/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Kelby | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Shopify category rank | Not enough data | #76 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Aug 24, 2026 | Aug 16, 2023 |
| Languages | 1 | 1 |
| Developer | Sundry | Wave Commerce |
FAQ
Kelby and OMNI Memberships & Loyalty CRM: common questions
- Is Kelby or OMNI Memberships & Loyalty CRM cheaper?
- Only Kelby lists a free plan. Paid plans start at $29/month for Kelby and $5/month for OMNI Memberships & Loyalty CRM. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- OMNI Memberships & Loyalty CRM lists 14 the others don’t mention, such as Cash back, Cash back programs, Coupons, Custom programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Kelby, Nov 9, 2026 for OMNI Memberships & Loyalty CRM; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Kelby, Nov 9, 2026 for OMNI Memberships & Loyalty CRM. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.