Keel HQ vs roasWhale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Keel HQ, Oct 13, 2026 for roasWhale.
The short answer
- Paid plans start at $95/month for Keel HQ and $19/month for roasWhale.
- roasWhale lists 14 features Keel HQ’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
Harbor
- · 14-week cash flow forecast
- · Full Shopify order history imported
- · Inventory & sell-through by SKU
- · Mercury bank sync for cash tracking
- · Monthly profit reports
- · SKU margins and returns tracking
Coastal
- · Every feature included
- · Up to 5,000 orders/mo (3-mo avg)
Open Seas
- · Every feature included
- · Unlimited orders
starter
- · 1 store
- · 500 orders per month
- · Inventory and purchase orders
- · Live profit dashboard and P&L report
- · Product analytics and ad attribution
growth
- · 2,000 orders per month
- · 3 stores
- · Automatic ad platform spend sync
- · Everything in Starter
- · Unlimited AI questions
scale
- · 6,000 orders per month
- · Everything in Growth
- · Priority support
- · Unlimited stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost operators run their store from spreadsheets rebuilt by hand each week. Keel HQ syncs your Shopify orders, products, inventory, and payouts automatically, then turns them into the numbers you decide on: sell-through by SKU, weeks of cover left, true margin after returns and shipping, and a rolling cash forecast that shows whether you can afford the next purchase order.
Revenue tells you nothing about what you actually keep. RoasWhale attaches every cost to every order the second it lands: COGS, transaction fees, shipping, refunds, taxes and ad spend, then rolls it all into a live P&L, product-level profit and a four-level ad attribution report built on your own order data, not platform-reported numbers. Set your costs once.
- Sell-through and weeks of cover per SKU, so you reorder before you stock out.
- True margin after returns, discounts, and shipping, not just gross revenue.
- Rolling cash forecast that shows what you can afford before you commit.
- Live P&L: every order lands with COGS, fees, shipping and refunds attached
- Attribution across campaigns, ad sets and ads, matched to your real orders
- One-click pixel captures first and last touch. No theme code required
- Inventory, purchase orders and days of stock beside your profit numbers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  roasWhale | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | roasWhale | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Keel HQ and roasWhale: common questions
- Is Keel HQ or roasWhale cheaper?
- Paid plans start at $95/month for Keel HQ and $19/month for roasWhale. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- roasWhale lists 14 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Keel HQ, Oct 13, 2026 for roasWhale; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Keel HQ, Oct 13, 2026 for roasWhale. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.