Keel: ROAS & Ad Spend Tracker vs Tracklark CAC & ROAS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Keel, Oct 13, 2026 for Tracklark CAC & ROAS.
The short answer
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $9.99/month for Keel and $29/month for Tracklark CAC & ROAS.
- Keel lists 1 features Tracklark CAC & ROAS’s listing doesn’t mention, including Analytics dashboard.
Head to head
Keel Analytics
- · Blended ROAS and ad spend tracking
- · Desktop dashboard and sales map
- · Estimated profit and margin
- · Native iPhone app + Home Screen widgets
Free
Basic
Pro
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKeep your store close with native iPhone Home Screen and Lock Screen widgets, Apple Watch complications and a desktop dashboard. Track Shopify revenue, ad spend and blended ROAS. Connect Meta Ads, Google Ads, Snapchat and Klaviyo, explore campaigns and sales by region, and estimate profit using your costs. Blended ROAS uses store revenue and connected ad spend; campaign results follow each platform's reporting.
Know which channels actually bring you customers. Tracklark reads your Shopify orders through the Admin API and credits each one to a channel using its UTM tags, with first-touch or last-click as you prefer. Import spend per channel and campaign by CSV, or enter amounts by hand, and the app joins that spend to the orders it produced.
- Blended ROAS, MER and true net profit across every ad platform, updated live
- Estimated profit from your own COGS, shipping and transaction-fee settings
- Campaign-level performance to spot what to scale or pause at a glance
- iOS home screen widgets for real-time ROAS and revenue at a glance
- Merge your ad spend with the orders it produced
- Attribute orders by UTM: first-touch or last-click
- CAC from new customers, not repeat buyers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keel |  Tracklark CAC & ROAS |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keel | Tracklark CAC & ROAS |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Keel | Tracklark CAC & ROAS |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $29/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Keel | Tracklark CAC & ROAS |
|---|---|---|
| Shopify category rank | #487(ahead) | #1524 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | Sep 22, 2026 |
| Languages | 1 | 1 |
| Developer | Keel Analytics | RenSike |
FAQ
Keel and Tracklark CAC & ROAS: common questions
- Is Keel or Tracklark CAC & ROAS cheaper?
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $9.99/month for Keel and $29/month for Tracklark CAC & ROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Keel lists 1 the others don’t mention, such as Analytics dashboard. Tracklark CAC & ROAS lists 1 the others don’t mention, such as Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Keel, Oct 13, 2026 for Tracklark CAC & ROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Keel, Oct 13, 2026 for Tracklark CAC & ROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.