Keel: ROAS & Ad Spend Tracker vs Skail ‑ AI Ecosystem Analyst
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Keel, Oct 13, 2026 for Skail.
The short answer
- On the Shopify App Store: Keel 5.0 from 1 reviews and Skail 5.0 from 2 reviews.
- Paid plans start at $9.99/month for Keel and $99/month for Skail.
- Keel lists 1 features Skail’s listing doesn’t mention, including Marketing attribution.
Head to head
Keel Analytics
- · Blended ROAS and ad spend tracking
- · Desktop dashboard and sales map
- · Estimated profit and margin
- · Native iPhone app + Home Screen widgets
Pro
- · 24-month sales, traffic, conversion data
- · Ask Skail: live analyst chat, on demand
- · Branded PDF audit & strategy reports
- · Every number verified, never estimated
- · Klaviyo, GA4, Google, Meta & QuickBooks
- · Monthly Owner's Brief + strategic plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKeep your store close with native iPhone Home Screen and Lock Screen widgets, Apple Watch complications and a desktop dashboard. Track Shopify revenue, ad spend and blended ROAS. Connect Meta Ads, Google Ads, Snapchat and Klaviyo, explore campaigns and sales by region, and estimate profit using your costs. Blended ROAS uses store revenue and connected ad spend; campaign results follow each platform's reporting.
Your store leaks profit where dashboards do not look: ad spend past breakeven, dead flows, bot-inflated numbers. Skail is a whole analytics team in one. It reads Shopify, Klaviyo, GA4, Google, Meta and QuickBooks read-only and reconciles them into one honest picture. Connect your books and it computes your true breakeven ROAS from your own margin.
- Blended ROAS, MER and true net profit across every ad platform, updated live
- Estimated profit from your own COGS, shipping and transaction-fee settings
- Campaign-level performance to spot what to scale or pause at a glance
- iOS home screen widgets for real-time ROAS and revenue at a glance
- Read-only connection: Skail never writes to or changes anything in your store
- Monthly audit: what happened, what it means, and the moves to make next
- Weekly pulse flags anomalies between audits so nothing slips by
- Every number verified against a live data pull, never estimated
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keel |  Skail |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keel | Skail |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 2(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Keel and Skail: common questions
- Is Keel or Skail cheaper?
- Paid plans start at $9.99/month for Keel and $99/month for Skail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Keel or Skail?
- On the Shopify App Store: Keel 5.0 from 1 reviews and Skail 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Keel lists 1 the others don’t mention, such as Marketing attribution. Skail lists 1 the others don’t mention, such as AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Keel, Oct 13, 2026 for Skail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Keel, Oct 13, 2026 for Skail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.