Keel: ROAS & Ad Spend Tracker vs ScaleAble: Profit Dashboard
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Keel, Oct 13, 2026 for ScaleAble.
The short answer
- On the Shopify App Store: Keel 5.0 from 1 reviews and ScaleAble 5.0 from 1 reviews.
- Paid plans start at $9.99/month for Keel and $29/month for ScaleAble.
- ScaleAble lists 4 features Keel’s listing doesn’t mention, including Custom dashboards, Historical analysis, Profit insights.
Head to head
Keel Analytics
- · Blended ROAS and ad spend tracking
- · Desktop dashboard and sales map
- · Estimated profit and margin
- · Native iPhone app + Home Screen widgets
ScaleAble DIY
- · Blended MER & profit metrics
- · Email support
- · Forward looking attribution insights
- · Full ScaleAble platform access
- · Google Ads and Meta Ads integrations
- · One time ad account audit
ScaleAble Strategy
- · Budget allocation and scaling guidance
- · Channel prioritization and decision supp
- · Everything in DIY plus
- · Monthly 60 minute strategy call
- · Performance review and clear action plan
- · Priority email support
ScaleAble Managed
- · Budget scaling with profit guardrails
- · Direct access to a senior ad manager
- · Everything in Strategy plus
- · Full Google Ads and Meta Ads management
- · Managed by an expert with 15 years exp.
- · Monthly strategy and performance calls
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKeep your store close with native iPhone Home Screen and Lock Screen widgets, Apple Watch complications and a desktop dashboard. Track Shopify revenue, ad spend and blended ROAS. Connect Meta Ads, Google Ads, Snapchat and Klaviyo, explore campaigns and sales by region, and estimate profit using your costs. Blended ROAS uses store revenue and connected ad spend; campaign results follow each platform's reporting.
ScaleAble helps Shopify merchants understand profit. The app combines Shopify orders, product data, ad spend, and merchant business cost settings to show contribution profit, MER/True ROAS, product performance, cost coverage, and sales trends. Merchants can use fallback margins when product costs are incomplete and connect Google Ads or Meta Ads when they want paid media reporting.
- Blended ROAS, MER and true net profit across every ad platform, updated live
- Estimated profit from your own COGS, shipping and transaction-fee settings
- Campaign-level performance to spot what to scale or pause at a glance
- iOS home screen widgets for real-time ROAS and revenue at a glance
- Track Shopify revenue, orders, costs, and contribution profit in one dashboard
- Use fallback margins when product-level costs are missing or incomplete
- Compare product performance using revenue, units sold, COGS, and profit
- Connect Google Ads and Meta Ads to view spend beside Shopify performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keel |  ScaleAble |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keel | ScaleAble |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Keel and ScaleAble: common questions
- Is Keel or ScaleAble cheaper?
- Paid plans start at $9.99/month for Keel and $29/month for ScaleAble. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Keel or ScaleAble?
- On the Shopify App Store: Keel 5.0 from 1 reviews and ScaleAble 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- ScaleAble lists 4 the others don’t mention, such as Custom dashboards, Historical analysis, Profit insights, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Keel, Oct 13, 2026 for ScaleAble; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Keel, Oct 13, 2026 for ScaleAble. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.