Keel: ROAS & Ad Spend Tracker vs Rev Room ‑ Profit Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Keel, Nov 8, 2026 for Rev Room.
The short answer
- On the Shopify App Store: Keel 5.0 from 1 reviews and Rev Room 5.0 from 2 reviews.
- Paid plans start at $9.99/month for Keel and $4.95/month for Rev Room.
- Rev Room lists 2 features Keel’s listing doesn’t mention, including Custom reports, Data export.
Head to head
Keel Analytics
- · Blended ROAS and ad spend tracking
- · Desktop dashboard and sales map
- · Estimated profit and margin
- · Native iPhone app + Home Screen widgets
Standard
- · GST & tax estimates - know what to save
- · Product profitability & stock analysis
- · ROAS Insights: Meta, Google, TikTok
- · Real per-order shipping costs & profit
- · True profit after COGS, ads & shipping
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKeep your store close with native iPhone Home Screen and Lock Screen widgets, Apple Watch complications and a desktop dashboard. Track Shopify revenue, ad spend and blended ROAS. Connect Meta Ads, Google Ads, Snapchat and Klaviyo, explore campaigns and sales by region, and estimate profit using your costs. Blended ROAS uses store revenue and connected ad spend; campaign results follow each platform's reporting.
Rev Room pulls your orders, product costs, shipping and ad spend from Meta, Google & TikTok into one dashboard, so you see true profit and margin — by day, product and channel. No more excel sheet margin tracking. Track gross and contribution margin, blended and per-channel ROAS, per-order shipping via Starshipit or GoSweetSpot, and GST/income-tax estimates for NZ/AU.
- Blended ROAS, MER and true net profit across every ad platform, updated live
- Estimated profit from your own COGS, shipping and transaction-fee settings
- Campaign-level performance to spot what to scale or pause at a glance
- iOS home screen widgets for real-time ROAS and revenue at a glance
- See true profit after COGS, ads, shipping, fees and refunds — not just revenue
- Blended and per-channel ROAS across Meta, Google and TikTok in one place
- Real per-order shipping costs via Starshipit or GoSweetSpot
- Product ABC analysis to find your most and least profitable items
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keel |  Rev Room |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keel | Rev Room |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 2(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Keel and Rev Room: common questions
- Is Keel or Rev Room cheaper?
- Paid plans start at $9.99/month for Keel and $4.95/month for Rev Room. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Keel or Rev Room?
- On the Shopify App Store: Keel 5.0 from 1 reviews and Rev Room 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Rev Room lists 2 the others don’t mention, such as Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Keel, Nov 8, 2026 for Rev Room; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Keel, Nov 8, 2026 for Rev Room. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.