Keel: ROAS & Ad Spend Tracker vs Kleio Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Keel, Oct 14, 2026 for Kleio Analytics.
The short answer
- On the Shopify App Store: Keel 5.0 from 1 reviews and Kleio Analytics 5.0 from 20 reviews.
- Paid plans start at $9.99/month for Keel and $29/month for Kleio Analytics.
- Kleio Analytics lists 9 features Keel’s listing doesn’t mention, including Cohort analysis, Historical analysis, Lifetime value (LTV).
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Keel Analytics
- · Blended ROAS and ad spend tracking
- · Desktop dashboard and sales map
- · Estimated profit and margin
- · Native iPhone app + Home Screen widgets
Everything
- · 14-day free trial
- · All features
- · Unlimited orders
- · Unlimited revenue
- · Unlimited users
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKeep your store close with native iPhone Home Screen and Lock Screen widgets, Apple Watch complications and a desktop dashboard. Track Shopify revenue, ad spend and blended ROAS. Connect Meta Ads, Google Ads, Snapchat and Klaviyo, explore campaigns and sales by region, and estimate profit using your costs. Blended ROAS uses store revenue and connected ad spend; campaign results follow each platform's reporting.
Hey, Mathias here (the founder). I was frustrated by other analytics tools and found them too expensive, so I built the analytics toolbox I've always dreamed of. Track your favorite metrics in the dashboard; connect ad channels and track your acquisition; break down your P&L to find what’s eating your margin; rank products by the profit and LTV they create; monitor inventory and get help merchandising; and much more.
- Blended ROAS, MER and true net profit across every ad platform, updated live
- Estimated profit from your own COGS, shipping and transaction-fee settings
- Campaign-level performance to spot what to scale or pause at a glance
- iOS home screen widgets for real-time ROAS and revenue at a glance
- Dashboard: Monitor your sales, profits, and customer acquisition in real time.
- Lifetime value analysis: Which products drive the most profits over time?
- Margin Analysis: What's your true margins after shipping, refunds and discounts?
- Returns Analysis: Do you have any problematic products that are often returned?
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keel |  Kleio Analytics |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keel | Kleio Analytics |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 20(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Keel | Kleio Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $29/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Keel | Kleio Analytics |
|---|---|---|
| Shopify category rank | #487 | #52(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | Feb 19, 2025 |
| Languages | 1 | 1 |
| Developer | Keel Analytics | Kleio |
FAQ
Keel and Kleio Analytics: common questions
- Is Keel or Kleio Analytics cheaper?
- Paid plans start at $9.99/month for Keel and $29/month for Kleio Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Keel or Kleio Analytics?
- On the Shopify App Store: Keel 5.0 from 1 reviews and Kleio Analytics 5.0 from 20 reviews.
- What features does each app list that the other doesn’t?
- Keel lists 1 the others don’t mention, such as Marketing attribution. Kleio Analytics lists 9 the others don’t mention, such as Cohort analysis, Historical analysis, Lifetime value (LTV), Multi-store reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Keel, Oct 14, 2026 for Kleio Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Keel, Oct 14, 2026 for Kleio Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.