Kasplo Email Marketing vs MailerLite Classic
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Kasplo Email Marketing 5.0 from 4 reviews and MailerLite Classic 3.1 from 31 reviews.
- Both list a free plan. Paid plans start at $12/month for Kasplo Email Marketing and $10/month for MailerLite Classic.
- MailerLite Classic lists 17 features Kasplo Email Marketing’s listing doesn’t mention, including Abandoned cart, Analytics, APIs and webhooks.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 contacts
- · 50 emails
- · Advanced Segmentation
- · Drag and Drop editor
- · Pre-built Templates
Basic
- · 1000 contacts
- · 10000 emails
- · Advanced Segmentation
- · Drag and Drop editor
- · Pre-built Templates
Advanced
- · 10000 contacts
- · 100000 emails
- · Chat support
- · Drag and Drop editor
- · Free migration assistance
- · Onboarding Assistance
Premium
- · 24/7 Email,phone,chat support
- · 50000 contacts
- · 500000 emails
- · Drag and Drop editor
- · Onboarding assistance
- · Pre-built Templates
Free
- · 1-1000 subscribers, 12000 emails month
1000 subscribers
- · 1-1000 subscribers, unlimited emails
2500 subscribers
- · 1001-2500 subscribers, unlimited emails
5000 subscribers
- · 2501-5000 subscribers, unlimited emails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Kasplo, managing your email marketing campaigns is a breeze. Organize your contacts effortlessly and target specific audiences with precision. Send tailored messages to different customer segments, boosting engagement and sales. Build eye-catching emails in a snap using our intuitive drag-and-drop editor.
Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.
- Manage contacts effortlessly for accurate campaign targeting.
- Segment audience for precise marketing based on behavior and demographics.
- Efficiently create, schedule, and track email campaign performance.
- Gain detailed analytical insights for optimized strategies & improved engagement
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Kasplo Email Marketing |  MailerLite Classic |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Kasplo Email Marketing | MailerLite Classic |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 3.1 ★ |
| App Store reviews | 4 | 31(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Kasplo Email Marketing | MailerLite Classic |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12/month | $10/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Kasplo Email Marketing | MailerLite Classic |
|---|---|---|
| Shopify category rank | #180 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 17, 2024 | Feb 14, 2017 |
| Languages | 1 | 1 |
| Developer | Kasplo Inc. | MailerLite |
FAQ
Kasplo Email Marketing and MailerLite Classic: common questions
- Is Kasplo Email Marketing or MailerLite Classic cheaper?
- Both list a free plan. Paid plans start at $12/month for Kasplo Email Marketing and $10/month for MailerLite Classic. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Kasplo Email Marketing or MailerLite Classic?
- On the Shopify App Store: Kasplo Email Marketing 5.0 from 4 reviews and MailerLite Classic 3.1 from 31 reviews.
- What features does each app list that the other doesn’t?
- Kasplo Email Marketing lists 2 the others don’t mention, such as Promotions, Targeting. MailerLite Classic lists 17 the others don’t mention, such as Abandoned cart, Analytics, APIs and webhooks, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.