Karto: Abandoned Cart Recovery vs LazyInsight
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Karto, Oct 31, 2026 for LazyInsight.
The short answer
- Both list a free plan. Paid plans start at $5/month for Karto and $39/month for LazyInsight.
- Karto lists 19 features LazyInsight’s listing doesn’t mention, including A/B testing, Analytics, Behavior tracking.
Head to head
Free
- · 100% Automation - Setup once & Forget
- · 30 Abandoned carts/month
- · Conditional offers & cart recovery setup
- · Multi step recovery automation flow
- · Only Email channel
Basic
- · 100 Abandoned carts/month
- · 100% Automation - Setup once & Forget
- · Conditional offers & cart recovery setup
- · Email, Whatsapp
- · Global price shown; discounts in-app
- · Multi step recovery automation flow
Growth
- · 100% Automation - Setup once & Forget
- · 200 Abandoned carts/month
- · Conditional offers & cart recovery setup
- · Email, SMS, Whatsapp
- · Global price shown; discounts in-app
- · Multi step recovery automation flow
Free
- · 2,000 emails / month
- · 3 automation workflows
- · 5 AI email drafts / month
- · 500 contacts
Starter
- · 10 workflows
- · 5,000 contacts
- · 50 AI drafts / month
- · 75,000 emails / month
- · Remove LazyInsight branding
Growth
- · 15,000 contacts
- · 200 AI drafts / month
- · 225,000 emails / month
- · Custom domain + priority support
- · Unlimited workflows
Pro
- · 50,000 contacts
- · 750,000 emails / month
- · Everything in Growth
- · Unlimited AI drafts
- · Unlimited workflows
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKARTO helps you recover abandoned carts automatically with intelligent, condition-based workflows across Email, SMS, WhatsApp. Create powerful recovery journeys using customer, cart, and product conditions, then automatically send reminders, discounts, gift cards, Buy X Get Y offers through the right channel at the right time.
LazyInsight detects abandoned checkouts in your store and sends timed recovery emails to bring shoppers back. Pick a pre-built workflow — cart recovery, welcome series, or win-back — then configure timing, copy, and discounts without coding. Design branded emails in a drag-and-drop builder, segment customers by behavior, and review opens, clicks, and recovered revenue in one dashboard.
- One‑click recovery emails for any abandoned checkout
- Discount types: percentage, fixed amount, shipping discounts, and BxGy
- Reusable email and discount templates with merge tags and preview
- Send from your own verified domain with DKIM, SPF, and DMARC
- Abandoned checkout recovery with multi-step email sequences
- Pre-built workflow templates: configure timing and copy in minutes
- AI-generated email templates, refined in a drag-and-drop builder
- Customer segmentation by behavior and purchase history
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Karto |  LazyInsight |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Karto | LazyInsight |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Karto | LazyInsight |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5/month(ahead) | $39/month |
| Longest free trial | 15 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Karto | LazyInsight |
|---|---|---|
| Shopify category rank | #282 | #317 |
| Shopify App Charts | Not on this week’s charts | #18 on Pricing moves in Email marketing |
| Built for Shopify | No | No |
| Launched | Jul 2, 2026 | Jun 24, 2026 |
| Languages | 1 | 1 |
| Developer | Zivix Technologies | Lazy Insight |
FAQ
Karto and LazyInsight: common questions
- Is Karto or LazyInsight cheaper?
- Both list a free plan. Paid plans start at $5/month for Karto and $39/month for LazyInsight. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Karto lists 19 the others don’t mention, such as A/B testing, Analytics, Behavior tracking, Checkout emails. LazyInsight lists 5 the others don’t mention, such as AI generation, Back-in-stock emails, Custom code, Reporting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Karto, Oct 31, 2026 for LazyInsight; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Karto, Oct 31, 2026 for LazyInsight. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.