KakaoTalk Marketing vs Klaviyo: Email Marketing & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for KakaoTalk Marketing, Nov 9, 2026 for Klaviyo.
The short answer
- On the Shopify App Store: KakaoTalk Marketing 5.0 from 1 reviews and Klaviyo 4.7 from 3,431 reviews.
- Paid plans start at $129/month for KakaoTalk Marketing and $15/month for Klaviyo.
- Klaviyo lists 62 features KakaoTalk Marketing’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Email, SMS, and more - a unified customer platform
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 5,000 messages per month included
Growth
- · 10,000 messages per month included
Scale
- · 25,000 messages per month included
Enterprise
- · 50,000 messages per month included
Free
- · AI-assisted, on-brand content
- · Built-in dashboard & reporting
- · Guided onboarding setup
- · One place for forms, emails, and flows
- · Seamless migration to full platform
- · Set up directly in Shopify Admin
SMS
- · Automated two-way conversations
- · Branded SMS links
- · Customizable multi-channel attribution
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · SMS AI for campaign creation
- · 160+ campaign templates
- · Email AI for campaign creation
- · Multi-channel A/B testing
- · Multi-channel segmentation and flows
- · Personalized product recommendations
- · Predictive analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKakao Marketing helps Shopify merchants create and send KakaoTalk campaigns using store customer and product data. Build commerce messages and product carousels, target Shopify segments, and send now or schedule later. Recover abandoned checkouts with personalized reminders and checkout links, and automate Yotpo review requests after fulfillment or delivery.
Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
- Build KakaoTalk templates with buttons and attach products to message types
- Send campaigns now or schedule them for later delivery
- Target messages by Shopify customer segments
- View delivery results and campaign performance reports
- Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
- Create segments and triggers using complete historical and real-time data
- Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
- Get real-time revenue data per automation, campaign, segment, and channel
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  KakaoTalk Marketing |  Klaviyo |
|---|---|---|
| Detected stores | Not published | 277,298 |
| Net store change, 28 days | 0 | +505 |
| Stores added, 28 days | Not enough data | 2,738 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | KakaoTalk Marketing | Klaviyo |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 3,431(ahead) |
| New reviews, 28 days | Not enough data | 64 |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | KakaoTalk Marketing | Klaviyo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $129/month | $15/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | KakaoTalk Marketing | Klaviyo |
|---|---|---|
| Shopify category rank | #75 | #2 |
| Shopify App Charts | Not on this week’s charts | #2 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | May 13, 2026 | Sep 20, 2012 |
| Languages | 1 | 6 |
| Developer | Seoul Commerce | Klaviyo |
FAQ
KakaoTalk Marketing and Klaviyo: common questions
- Is KakaoTalk Marketing or Klaviyo cheaper?
- Paid plans start at $129/month for KakaoTalk Marketing and $15/month for Klaviyo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, KakaoTalk Marketing or Klaviyo?
- On the Shopify App Store: KakaoTalk Marketing 5.0 from 1 reviews and Klaviyo 4.7 from 3,431 reviews.
- What features does each app list that the other doesn’t?
- Klaviyo lists 62 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for KakaoTalk Marketing, Nov 9, 2026 for Klaviyo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for KakaoTalk Marketing, Nov 9, 2026 for Klaviyo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.