Juicy Profit Analytics vs Marko ‑ UTM Order Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Juicy Profit Analytics, Oct 13, 2026 for Marko.
The short answer
- Only Juicy Profit Analytics lists a free plan. Paid plans start at $29/month for Juicy Profit Analytics and $19/month for Marko.
- Juicy Profit Analytics lists 3 features Marko’s listing doesn’t mention, including Pixel tracking, Profit insights, ROAS.
Head to head
- Sweden
- United States
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Advanced COGS Rules
- · Analyze profits, costs, and ad spend
- · Connect Claude AI via MCP
- · Connect multiple stores
- · Premium Support
- · Preserve historical profit data
Starter
- · Advanced COGS Rules
- · Analyze profits, costs, and ad spend
- · Connect Claude AI via MCP
- · Connect multiple stores
- · Premium Support
- · Preserve historical profit data
Advanced
- · Advanced COGS Rules
- · After 500 orders / month
- · Analyze profits, costs, and ad spend
- · Connect Claude AI via MCP
- · Connect multiple stores
- · Premium Support
Starter
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 300 tracked orders/month
Professional
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 1500 tracked orders/month
Business
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 5000 tracked orders/month
Enterprise
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Unlimited tracked orders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureJuicy Profit Analytics gives you true net profit tracking, costs, and ad attribution in one profit dashboard. Attribute every sale to the exact ad and campaign that drove it, analyze profit margins with COGS and shipping cost rules, and track profitability down to the order level, including UTM tracking. Track recurring expenses and 3PL costs with a profit tracker that preserves historical data when costs change.
Marko - UTM Order Tracker captures UTM parameters from storefront visits, then connects that attribution data to Shopify orders. Merchants can see which source, medium, and campaign generated tracked orders, review attribution directly inside Shopify Admin, and use a simple report to compare order volume by campaign source.
- Analyze profits, costs, and ad spend to optimize your business decisions.
- Track ad performance with attribution to find top-performing campaigns.
- Add quantity-based custom COGS for detailed and accurate profitability tracking.
- Set shipping costs by weight or quantity for accurate per-order calculations.
- Capture UTM parameters from storefront visits
- Show campaign attribution inside Shopify orders
- Report tracked orders by source, medium and campaign
- "Buy Now" & Direct Checkout tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Juicy Profit Analytics |  Marko |
|---|---|---|
| Detected stores | 982 | Not published |
| Net store change, 28 days | +19 | 0 |
| Stores added, 28 days | 62 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | Sweden, United States, Germany | Not published |
Reviews
| Measure | Juicy Profit Analytics | Marko |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 106 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | Juicy Profit Analytics | Marko |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 10 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Juicy Profit Analytics | Marko |
|---|---|---|
| Shopify category rank | #7 | Not enough data |
| Shopify App Charts | #19 in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 9, 2025 | Jun 1, 2026 |
| Languages | 1 | 1 |
| Developer | Easyapps | OrangeWeb |
FAQ
Juicy Profit Analytics and Marko: common questions
- Is Juicy Profit Analytics or Marko cheaper?
- Only Juicy Profit Analytics lists a free plan. Paid plans start at $29/month for Juicy Profit Analytics and $19/month for Marko. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Juicy Profit Analytics lists 3 the others don’t mention, such as Pixel tracking, Profit insights, ROAS. Marko lists 2 the others don’t mention, such as Historical analysis, Segmentation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Juicy Profit Analytics, Oct 13, 2026 for Marko; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Juicy Profit Analytics, Oct 13, 2026 for Marko. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.