Mst: Wishlist Prime vs Joy Wishlist & Back in Stock

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Mst, Nov 4, 2026 for Joy Wishlist & Back in Stock.

The short answer

  • On the Shopify App Store: Mst 4.5 from 157 reviews and Joy Wishlist & Back in Stock 5.0 from 26 reviews.
  • Mst lists 21 features Joy Wishlist & Back in Stock’s listing doesn’t mention, including Analytics, Automations, Back-in-stock emails.

Head to head

Detected stores

Mst: 628
Joy Wishlist & Back in Stock: —

App Store reviews

Mst: 157
Joy Wishlist & Back in Stock: 26

Stores added, 28 days

Mst: 14
Joy Wishlist & Back in Stock: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Feature packed Wishlist at affordable cost

—
Categories
  • Email marketing
  • Wishlists
  • Wishlists
  • Email marketing
Languages
  • English
  • English
  • French
  • German
  • Italian
  • +1 more
Launched
Aug 5, 2014
Jul 21, 2025
Built for Shopify
Not badged
Built for Shopify
Reviews per month
1 last full month
4 last full month
Detected stores
628active installs
  • The Frankie Shop
  • Rebecca Minkoff
  • GYM KING
  • self-portrait
  • Soko Glam
+623 more
0active installs
Most common store size
1,001-5,000 products34%
—
Top countries
  • United States29%
  • United Kingdom8%
  • Australia7%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510AprJunSepNovJanMarJunAugOctMst: Wishlist Prime: 6 reviews in April 2025Mst: Wishlist Prime: 5 reviews in May 2025Mst: Wishlist Prime: 2 reviews in June 2025Mst: Wishlist Prime: 3 reviews in July 2025Mst: Wishlist Prime: 1 reviews in September 2025Mst: Wishlist Prime: 2 reviews in October 2025Mst: Wishlist Prime: 4 reviews in November 2025Mst: Wishlist Prime: 1 reviews in December 2025Mst: Wishlist Prime: 2 reviews in February 2026Mst: Wishlist Prime: 2 reviews in April 2026Mst: Wishlist Prime: 1 reviews in July 2026Joy Wishlist & Back in Stock: 2 reviews in January 2026Joy Wishlist & Back in Stock: 3 reviews in March 2026Joy Wishlist & Back in Stock: 1 reviews in April 2026Joy Wishlist & Back in Stock: 7 reviews in June 2026Joy Wishlist & Back in Stock: 2 reviews in July 2026Joy Wishlist & Back in Stock: 2 reviews in August 2026Joy Wishlist & Back in Stock: 5 reviews in September 2026Joy Wishlist & Back in Stock: 4 reviews in October 2026
MstJoy Wishlist & Back in StockCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$2/month
—
Plans
Monthly$2/month
14-day free trial
  • · Alerts: On sale - Price drop - Restock
  • · Customize Button & Icon & Wishlist page
  • · Guest wishlist (no login required)
  • · Multi-Language & Multi-Currency
  • · Multiple wishlists per customer
  • · REST API and Headless support
Free
Coverage
28 of 28 features100%
7 of 28 features25%
Unique strengths
  • Analytics
  • Automations
  • Back-in-stock emails
  • Cross-sell emails
  • +17 more
—
Email marketing
100%9/9
0%0/9
Campaign types
100%7/7
0%0/7
Managing campaigns
100%2/2
0%0/2
Wishlists
100%19/19
37%7/19
Customization
100%8/8
38%3/8
List management
100%6/6
17%1/6
List types
100%5/5
60%3/5
2170onlybothonly
MstJoy Wishlist & Back in Stock28 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Shopify Flow
  • Klaviyo: Email Marketing & SMS
  • PushOwl/Brevo: Email,Push,SMS
—
How it sells itself

Wishlist is an effective and widely utilized tool in an e-commerce shop. The Wishlist app lets users save their favorite products, find them quickly & easily at a later time and buy them. Wishlists allow guests and customers to create & add products to an unlimited number of Wishlists. Also, users can create multiple wishlists. Customers can share wishlist. Easy app setup.

Wishlist increases conversions by allowing customers to save products they love for future purchases. Completely customize every detail to match your brand identity - colors, button styles, display and layouts. Track customer behavior with comprehensive analytics showing customer lists, their wishlists, and shopping behavior. Our dedicated 24/7 support team assists with everything from initial set

Key points
  • No limit on number of items in Wishlist. Fixed flat cost per month.
  • Wishlist for guest users.
  • Customers can add each variant in wishlist.
  • Now support Shopify Theme 2.0
  • Add products to wishlists with just one click
  • Monitor customer favorites with detailed insights
  • Customize every detail to match your brand's unique style
Screenshots
Daily Report
Multiple wishlist per customerManage wishlist items - by customerManage wishlist items - by product
Design a Wishlist that fits your brand
Engaging on any devicesMake your Wishlist easy to findTurn Wishlisters into meaningful contacts

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMstJoy Wishlist & Back in Stock
Detected stores628as of Nov 8, 2026Not published
Net store change, 28 days+6estimated0estimated
Stores added, 28 days14new and returningNot enough data
Big-brand share33%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyNot published
Top store countriesUnited States, United Kingdom, AustraliaNot published

Reviews

MeasureMstJoy Wishlist & Back in Stock
App Store rating4.5 ★5.0 ★(ahead)
App Store reviews157(ahead)26
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough data0%

Pricing

MeasureMstJoy Wishlist & Back in Stock
Free planNot listedNot listed
Lowest paid monthly plan$2/monthNo monthly plan listed
Longest free trial14 daysNot listed
Plans listed1Not published

Listing

MeasureMstJoy Wishlist & Back in Stock
Shopify category rank#42in Wishlists#9(ahead)in Wishlists
Shopify App Charts#13 in Wishlists#7 on Rookies in Wishlists
Built for ShopifyNoYes
LaunchedAug 5, 2014Jul 21, 2025
Languages1English5English, French, German
DeveloperMascot Software Technologies Pvt. LtdJoy Loyalty Program & Rewards

FAQ

Mst and Joy Wishlist & Back in Stock: common questions

Which has better reviews, Mst or Joy Wishlist & Back in Stock?
On the Shopify App Store: Mst 4.5 from 157 reviews and Joy Wishlist & Back in Stock 5.0 from 26 reviews.
What features does each app list that the other doesn’t?
Mst lists 21 the others don’t mention, such as Analytics, Automations, Back-in-stock emails, Cross-sell emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Mst, Nov 4, 2026 for Joy Wishlist & Back in Stock; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Mst, Nov 4, 2026 for Joy Wishlist & Back in Stock. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.