Iterable vs RudderStack
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Iterable, Apr 8, 2026 for RudderStack.
The short answer
Head to head
Cross-Channel Marketing Platform
All your customer data pipelines in one platform
- United States
- Australia
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect Shopify to Iterable to seamlessly track customer details, on-site actions (cart updates, purchases, product views), and product information to your Iterable project, in real time. Iterable's app is a fully managed data integration, and allows you to create powerful messaging journeys using data collected on your store.
Connect your Shopify store with RudderStack. Track e-commerce event data like product purchased, product viewed, and more from Shopify and send it to your preferred tooling platforms via RudderStack. Track near real-time events via the Shopify store and backend to capture customer touchpoints related to your users' activities in Shopify.
- Sync customer data to Iterable in real time.
- Automated tracking of user shopping cart, purchase, and fulfillment events.
- Keep catalog up to date with the most current store product inventory.
- Simple interface for controlling what data is tracked.
- Sync event data to 200+ destinations in near real-time from your store.
- Bring every user touch point seamlessly to your warehouse for richer analysis.
- Control all your customer data with our privacy-focused offerings.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Iterable |  RudderStack |
|---|---|---|
| Detected stores | 23 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Not published |
| Top store countries | United States, Australia, Canada | Not published |
Reviews
| Measure | Iterable | RudderStack |
|---|---|---|
| App Store rating | Not published | 4.3 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Iterable | RudderStack |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Iterable | RudderStack |
|---|---|---|
| Shopify category rank | #532 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 16, 2021 | Feb 21, 2022 |
| Languages | 1 | 1 |
| Developer | Iterable | RudderStack Inc. |
FAQ
Iterable and RudderStack: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Iterable, Apr 8, 2026 for RudderStack; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Iterable, Apr 8, 2026 for RudderStack. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.