Iterable vs mediasmart
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Iterable is detected on 4.8× as many Shopify stores as mediasmart: 24 vs 5 as of Nov 9, 2026.
Head to head
Cross-Channel Marketing Platform
- United States
- Australia
- Canada
- India
- United States
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect Shopify to Iterable to seamlessly track customer details, on-site actions (cart updates, purchases, product views), and product information to your Iterable project, in real time. Iterable's app is a fully managed data integration, and allows you to create powerful messaging journeys using data collected on your store.
Mediasmart app for Shopify is the essential data bridge for programmatic growth. It automatically tracks and sends your shop’s key events—like purchases and cart adds—directly to Mediasmart for real-time attribution. By closing the loop between ad spend and revenue, you empower the DSP’s algorithms to optimize your campaigns for actual sales rather than just clicks.
- Sync customer data to Iterable in real time.
- Automated tracking of user shopping cart, purchase, and fulfillment events.
- Keep catalog up to date with the most current store product inventory.
- Simple interface for controlling what data is tracked.
- Event Tracking
- Optimization and growth
- See the impact of your CTV campaign
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Iterable |  mediasmart |
|---|---|---|
| Detected stores | 24(ahead) | 5 |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty |
| Top store countries | United States, Australia, Canada | India, United States |
Reviews
| Measure | Iterable | mediasmart |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Iterable | mediasmart |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Iterable | mediasmart |
|---|---|---|
| Shopify category rank | #532 | #118 |
| Shopify App Charts | Not on this week’s charts | #15 in Advertising - Other |
| Built for Shopify | No | No |
| Launched | Aug 16, 2021 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | Iterable | mediasmart TV (Affle Inc) |
FAQ
Iterable and mediasmart: common questions
- Which is more popular, Iterable or mediasmart?
- Iterable is detected on 4.8× as many Shopify stores as mediasmart: 24 vs 5 as of Nov 9, 2026.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.