inStory: Product Stories vs Storyly ‑ Shoppable Stories
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for inStory, Oct 13, 2026 for Storyly.
The short answer
- On the Shopify App Store: inStory 1.5 from 6 reviews and Storyly 5.0 from 4 reviews.
- Only Storyly lists a free plan.
Head to head
Create Instagram-like stories to drive more engagement.
- France
- United States
- Brazil
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free plan
- · 1 widget
- · 2 widget layout options
- · Basic analytics
- · Cart recovery Stories
- · Instagram import
- · Shoppable collection
Starter Plan
- · Custom widget design
- · Everything in Free, plus:
- · Live support
- · Unlimited widgets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKeep engagement Add new stories to your products every day and keep your content fresh and new to keep your customers' engagement high. Exclusive content Use stories to promote special product or share a promotion. This way you will generate excitement with the limited time exclusive content.
Improve your store experience with Stories to enhance conversion rates and AOV. Use dynamic templates to turn your product feed and collections into shoppable Stories automatically. Enable customers to add multiple items to cart directly from Stories. Create shoppable videos with your existing video content to guide customers from inspiration to purchase.
- Create single stories or groups of similar stories
- Daily, weekly and monthly data analytics of story views
- Attach stories to homepage, products or collections
- Personalize your stories by adding links, texts and colors
- Seamless automation to create Stories with no manual effort
- Instagram Stories to inspire users to make a purchase
- Shoppable stickers to add the items in the Story to cart
- Cart reminder Stories (automated and personalized)
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  inStory |  Storyly |
|---|---|---|
| Detected stores | 55 | Not published |
| Net store change, 28 days | −3 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | France, United States, Brazil | Not published |
Reviews
| Measure | inStory | Storyly |
|---|---|---|
| App Store rating | 1.5 ★ | 5.0 ★(ahead) |
| App Store reviews | 6(ahead) | 4 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
inStory and Storyly: common questions
- Is inStory or Storyly cheaper?
- Only Storyly lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, inStory or Storyly?
- On the Shopify App Store: inStory 1.5 from 6 reviews and Storyly 5.0 from 4 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for inStory, Oct 13, 2026 for Storyly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for inStory, Oct 13, 2026 for Storyly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.