Instant Wishlist vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Instant Wishlist, Nov 8, 2026 for Magic Wishlist & Emails.
The short answer
- Only Instant Wishlist lists a free plan.
- Magic Wishlist & Emails lists 11 features Instant Wishlist’s listing doesn’t mention, including Add to cart, Conversion analytics, Dashboard.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Starter
Growth
Starter - Annual
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour wishlist page works the moment you install, already styled by your own theme, with nothing to build. The heart button renders instantly and never waits on the network. Guests save without an account; their list follows them when they sign in. Email shoppers automatically when a saved item is back in stock or its price drops, and let them share wishlists as gift registries.
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- Wishlist button and page install from the theme editor in about two minutes
- Button state renders from local cache with no lag, flicker, or layout shift
- Guests save without an account; lists merge automatically when they log in
- Dashboard ranks most wish-listed products for restock and promotion decisions
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Instant Wishlist |  Magic Wishlist & Emails |
|---|---|---|
| Detected stores | Not published | 203 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Instant Wishlist | Magic Wishlist & Emails |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 57 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Instant Wishlist | Magic Wishlist & Emails |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Instant Wishlist | Magic Wishlist & Emails |
|---|---|---|
| Shopify category rank | #173 | #5(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Jul 22, 2026 | Jan 6, 2026 |
| Languages | 1 | 5 |
| Developer | Salish Studios LLC | Magic Apps |
FAQ
Instant Wishlist and Magic Wishlist & Emails: common questions
- Is Instant Wishlist or Magic Wishlist & Emails cheaper?
- Only Instant Wishlist lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 11 the others don’t mention, such as Add to cart, Conversion analytics, Dashboard, Email sharing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Instant Wishlist, Nov 8, 2026 for Magic Wishlist & Emails; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Instant Wishlist, Nov 8, 2026 for Magic Wishlist & Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.