Instant Variant Images vs Rubik Variant Images & Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Instant Variant Images, Nov 8, 2026 for Rubik Variant Images & Swatch.
The short answer
- On the Shopify App Store: Instant Variant Images 5.0 from 1 reviews and Rubik Variant Images & Swatch 5.0 from 502 reviews.
- Both list a free plan. Paid plans start at $6.99/month for Instant Variant Images and $25/month for Rubik Variant Images & Swatch.
- Rubik Variant Images & Swatch lists 5 features Instant Variant Images’s listing doesn’t mention, including Conditional logic, Custom HTML, Custom styles.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 24/7 live chat support
- · Bulk assign your whole catalog
- · Color & image swatches
- · Set up 10 products
- · Show only selected variant's images
- · Video & 3D model support
Starter
- · 24/7 live chat support
- · Bulk assign your whole catalog
- · Color & image swatches
- · Set up 100 products
- · Show only selected variant's images
- · Video & 3D model support
Advanced
- · 24/7 live chat support
- · Bulk assign your whole catalog
- · Color & image swatches
- · Set up 500 products
- · Show only selected variant's images
- · Video & 3D model support
Unlimited
- · 24/7 live chat support
- · Bulk assign your whole catalog
- · Color & image swatches
- · Show only selected variant's images
- · Unlimited products
- · Video & 3D model support
Free Plan
- · Assign common images without duplication
- · Auto-assign with AI (50 images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1 product
Starter Plan
- · Assign common images without duplication
- · Auto-assign with AI (1k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 100 products
Advanced Plan
- · Assign common images without duplication
- · Auto-assign with AI (5k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up total 1000 products
Premium Plan
- · Assign common images without duplication
- · Auto-assign with AI (50k images monthly)
- · Free setup for all themes
- · Live chat & email support
- · Multiple variant options (color + style)
- · Set up unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers who pick a color but still see every color's photos get confused, and confused shoppers leave or return what they bought. Instant Variant Images gives each variant multiple images and shows only the selected variant's images in your theme's own gallery: same layout, zoom and thumbnails, no code.
Better conversion & lower returns by showing only selected variant images when variant picker options are selected. It is for shops with product variants & multiple variant images such as color variant images. Assign multiple images per varient. Show only selected variant pictures and variant swatches. Preserve your theme’s variant image gallery.
- Show only the selected variant's images to lift conversions and reduce returns
- Keeps your theme's own gallery — layout, zoom and thumbnails all preserved
- Colour and image swatches on your variant picker, product and collection pages
- Assign multiple images per variant in minutes; bulk assign your whole catalogue
- Assign multiple photos per variant. Show only relevant multiple variant images.
- Assign & sort multiple variant images per option with user-friendly interface.
- Shopify native user friendly experience & helpful live customer support.
- Works with all popular themes. Reach out to support if you have a custom theme.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Instant Variant Images |  Rubik Variant Images & Swatch |
|---|---|---|
| Detected stores | Not published | 95 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Instant Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 502(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | Instant Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $6.99/month(ahead) | $25/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Instant Variant Images | Rubik Variant Images & Swatch |
|---|---|---|
| Shopify category rank | #48 | #2(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Aug 13, 2026 | Oct 18, 2024 |
| Languages | 1 | 1 |
| Developer | FourCore | Craftshift |
FAQ
Instant Variant Images and Rubik Variant Images & Swatch: common questions
- Is Instant Variant Images or Rubik Variant Images & Swatch cheaper?
- Both list a free plan. Paid plans start at $6.99/month for Instant Variant Images and $25/month for Rubik Variant Images & Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Instant Variant Images or Rubik Variant Images & Swatch?
- On the Shopify App Store: Instant Variant Images 5.0 from 1 reviews and Rubik Variant Images & Swatch 5.0 from 502 reviews.
- What features does each app list that the other doesn’t?
- Instant Variant Images lists 4 the others don’t mention, such as Dropdowns, Image zoom, Mobile responsive, Swatches. Rubik Variant Images & Swatch lists 5 the others don’t mention, such as Conditional logic, Custom HTML, Custom styles, Drag-and-drop editor. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Instant Variant Images, Nov 8, 2026 for Rubik Variant Images & Swatch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Instant Variant Images, Nov 8, 2026 for Rubik Variant Images & Swatch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.