Instant Pop vs Popify ‑ Social Proof SalesPop

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Instant Pop, Oct 13, 2026 for Popify.

The short answer

  • Only Instant Pop lists a free plan. Paid plans start at $6.99/month for Instant Pop and $9.95/month for Popify.
  • Popify lists 30 features Instant Pop’s listing doesn’t mention, including A/B testing, Analytics, Cart pop-ups.

Head to head

App Store reviews

Instant Pop: —
Popify: 15
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Boost Sales Popup Purchases & Recent Orders for Social Proof

Categories
  • Pop-ups
  • Social trust - Other
  • Pop-ups
  • Social proof
Languages
  • English
  • English
Launched
Jan 14, 2026
Jan 2, 2020
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012JunNovFebAprJunJunAugPopify ‑ Social Proof SalesPop: 1 reviews in June 2023Popify ‑ Social Proof SalesPop: 1 reviews in September 2023Popify ‑ Social Proof SalesPop: 1 reviews in November 2023Popify ‑ Social Proof SalesPop: 1 reviews in January 2024Popify ‑ Social Proof SalesPop: 1 reviews in February 2024Popify ‑ Social Proof SalesPop: 1 reviews in March 2024Popify ‑ Social Proof SalesPop: 2 reviews in April 2024Popify ‑ Social Proof SalesPop: 1 reviews in May 2024Popify ‑ Social Proof SalesPop: 1 reviews in June 2024Popify ‑ Social Proof SalesPop: 2 reviews in July 2024Popify ‑ Social Proof SalesPop: 1 reviews in June 2025Popify ‑ Social Proof SalesPop: 1 reviews in August 2025
Instant PopPopifyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $6.99/month
From $9.95 to $24.95/month
Plans
FreeFree
  • · 1 live campaign
  • · All templates and styling
  • · Animations and attention effects
  • · Gradients, images, icons and fonts
  • · Page, device and schedule targeting
  • · Position, timing and frequency control
Pro$6.99/month
7-day free trial
  • · 7-day free trial
  • · A/B testing
  • · CSV export
  • · Cart and customer rules
  • · Everything in Free
  • · Results by message, device and page
Lifetime$129 one-time charge
  • · Everything in Pro
  • · Limited-time offer
  • · One payment, no renewals
STARTER$9.95/month
3-day free trial
  • · 24/7 Customer Support
  • · 5k Unique Notification Views (monthly)
  • · Unlimited Active Notifications
BASIC$14.95/month
3-day free trial
  • · 10k Unique Notification Views (monthly)
  • · 24/7 Customer Support
  • · Abandoned Cart Recovery (notifications)
  • · Unlimited Active Notifications
GROW$24.95/month
3-day free trial
  • · 20k Unique Notification Views (monthly)
  • · Abandoned Cart Recovery
  • · For larger plan view our pricing page
  • · Unlimited Active Notifications
Coverage
8 of 38 features21%
35 of 38 features92%
Unique strengths
  • Automations
  • Campaigns
  • Warning pop-ups
  • A/B testing
  • Analytics
  • Cart pop-ups
  • Conversion tracking
  • +26 more
Pop-ups
33%8/24
88%21/24
Managing pop-ups
21%3/14
86%12/14
Pop-up types
50%5/10
90%9/10
Social proof
0%0/14
100%14/14
Analytics
0%0/2
100%2/2
Content types
0%0/2
100%2/2
Display options
0%0/10
100%10/10
3530onlybothonly
Instant PopPopify38 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Instant Pop shows popup notifications that match your store's design and reach the right shoppers. Create announcements, store notices, free shipping offers, holiday promotions and product spotlights with one-click add to cart, or start from a template. Target popups by page, device, schedule, cart value, customer tags and order history.

Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews.

Key points
  • Custom Popup Design – Personalize colors, text, and padding to match your brand.
  • Flexible Popup Position – Display popups in any screen corner as you prefer.
  • Control Display Timing – Set show and hide times to manage popup visibility.
  • Engage customers using various popup types options, Recent Sales, Coupons & More
  • Convinces visitors to start buying from you with confidence and trust.
  • Create a designed holiday notification with a click of a button.
Screenshots
Quick sales popup preview showing live sales notifications
Instant Pop marketing banner – turn visitors into buyersManage all sales popup campaigns in one dashboardCustomizable sales notification popup settings panel
Social proof
Popify Mobile NotificationCustomization optionsunique popup types

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureInstant PopPopify
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureInstant PopPopify
App Store ratingNot published5.0 ★
App Store reviewsNot published15
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureInstant PopPopify
Free planYesNot listed
Lowest paid monthly plan$6.99/month(ahead)$9.95/month
Longest free trial7 days3 days
Plans listed33

Listing

MeasureInstant PopPopify
Shopify category rank#427in Pop-ups#209in Social proof
Shopify App Charts#16 on Pricing moves in Pop-upsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 14, 2026Jan 2, 2020
Languages1English1English
DeveloperNimbleApps HQimportify limited

FAQ

Instant Pop and Popify: common questions

Is Instant Pop or Popify cheaper?
Only Instant Pop lists a free plan. Paid plans start at $6.99/month for Instant Pop and $9.95/month for Popify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Instant Pop lists 3 the others don’t mention, such as Automations, Campaigns, Warning pop-ups. Popify lists 30 the others don’t mention, such as A/B testing, Analytics, Cart pop-ups, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Instant Pop, Oct 13, 2026 for Popify; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Instant Pop, Oct 13, 2026 for Popify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.