Insightto: Shopper Feedback vs Zigpoll Customer Surveys
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Zigpoll Customer Surveys is detected on 446× as many Shopify stores as Insightto: 4,016 vs 9 as of Nov 9, 2026.
- Both list a free plan. Paid plans start at $9.90/month for Insightto and $39/month for Zigpoll Customer Surveys.
- Zigpoll Customer Surveys lists 32 features Insightto’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
Post purchase surveys, email & abandoned cart surveys and more
- United States
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 active survey slots
- · 50 NPS sends in total
- · 50 target survey sends in total
- · AI survey creation
- · Exit Intent NPS
NPS Starter
- · 20 active survey slots
- · 3 NPS survey types
- · 50 target survey sends / month
- · AI survey creation
- · AI-powered intelligent reports
- · Deep NPS analytics panel and report
Premium
- · 200 targeted survey sends per month
- · 3 NPS survey types
- · 50 active survey slots
- · AI survey creation
- · AI-powered intelligent reports
- · Deep NPS analytics panel and report
Lite
- · 50 responses / mo
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited surveys
- · Weekly AI insights
Standard
- · 200 responses / mo
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited surveys
- · Weekly AI insights
Advanced
- · 600 responses / mo
- · API & MCP access
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited surveys
Premier
- · API & MCP access
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited responses / mo
- · Unlimited surveys
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInsightto helps Shopify merchants understand why visitors leave without buying. Trigger short, low-interruption surveys at key moments such as exit intent, cart abandonment, checkout hesitation, and post-purchase. Use AI to create the right questions and summarize shopper feedback into clear blockers like price, shipping, trust, product fit, and checkout friction.
Run post-purchase surveys on your thank-you and order status pages, plus exit-intent, product page, email, SMS and Shopify POS surveys. Ask "How did you hear about us?" (HDYHAU) and compare revenue and AOV by channel with Meta Ads Manager and GA4. Collect zero-party data, NPS and CSAT, and learn why visitors don't buy. AI sorts open-ended customer feedback into themes and sends weekly reports.
- AI report generates prioritized optimization roadmaps from visitor feedback
- AI instantly pinpoints the exact customer pain points and roadblocks
- Collects feedback and provides insights immediately for instant fixes
- Generates AI-driven survey questions tailored to your specific page content
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Insightto |  Zigpoll Customer Surveys |
|---|---|---|
| Detected stores | 9 | 4,016(ahead) |
| Net store change, 28 days | 0 | +71 |
| Stores added, 28 days | Not enough data | 126 |
| Big-brand share | Not enough data | 16% |
| Top store categories | Apparel & Accessories, Home & Garden, Sporting Goods | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States | United States, Germany, United Kingdom |
Reviews
| Measure | Insightto | Zigpoll Customer Surveys |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 602 |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 21% |
Pricing
| Measure | Insightto | Zigpoll Customer Surveys |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.90/month(ahead) | $39/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Insightto | Zigpoll Customer Surveys |
|---|---|---|
| Shopify category rank | #211 | #3 |
| Shopify App Charts | #20 in Marketing - Other | #1 in Surveys |
| Built for Shopify | No | No |
| Launched | Dec 12, 2025 | Apr 23, 2019 |
| Languages | 1 | 1 |
| Developer | Insightto | Argonautic Labs |
FAQ
Insightto and Zigpoll Customer Surveys: common questions
- Which is more popular, Insightto or Zigpoll Customer Surveys?
- Zigpoll Customer Surveys is detected on 446× as many Shopify stores as Insightto: 4,016 vs 9 as of Nov 9, 2026.
- Is Insightto or Zigpoll Customer Surveys cheaper?
- Both list a free plan. Paid plans start at $9.90/month for Insightto and $39/month for Zigpoll Customer Surveys. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Zigpoll Customer Surveys lists 32 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.