AI Insights & ROAS ‑ InsightIQ vs Triple Whale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Triple Whale.
The short answer
- On the Shopify App Store: AI Insights & ROAS 5.0 from 4 reviews and Triple Whale 4.1 from 94 reviews.
- Only Triple Whale lists a free plan.
- AI Insights & ROAS lists 22 features Triple Whale’s listing doesn’t mention, including Activity tracking, AI insights, Analytics dashboard.
Head to head
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Free
- · 10 Users
- · 12-Month Lookback
- · AI Visibility insights for ChatGPT
- · First- and Last-Click Attribution Models
- · Integrate Ads, Amazon, Email, SMS & More
- · Shop Performance and Logistics
Foundation
- · Analytics (Creative, Products, & more)
- · Cohort Analysis & Segmentation Builder
- · Custom Dashboards & SQL Editor
- · Everything in Starter, plus:
- · Moby AI operator
- · Multi-touch Attribution
Automate
- · Contextual benchmarks
- · Creative generation (video, static, ads)
- · Moby Automations
- · Moby Autonomous Actions
- · Moby Specialists
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- Bring the metrics that matter most into one easy-to-use dashboard
- Make decisions with real-time data as your compass to marketing efficiency
- Power profitable growth with product & customer analytics
- Automated intelligence that detects anomalies and surfaces insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  Triple Whale |
|---|---|---|
| Detected stores | Not published | 41,630 |
| Net store change, 28 days | 0 | +229 |
| Stores added, 28 days | Not enough data | 799 |
| Big-brand share | Not enough data | 25% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | AI Insights & ROAS | Triple Whale |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.1 ★ |
| App Store reviews | 4 | 94(ahead) |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 38% |
Pricing
| Measure | AI Insights & ROAS | Triple Whale |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $219/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | AI Insights & ROAS | Triple Whale |
|---|---|---|
| Shopify category rank | #445 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | Dec 4, 2020 |
| Languages | 1 | 1 |
| Developer | Insight IQ | Triple Whale |
FAQ
AI Insights & ROAS and Triple Whale: common questions
- Is AI Insights & ROAS or Triple Whale cheaper?
- Only Triple Whale lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AI Insights & ROAS or Triple Whale?
- On the Shopify App Store: AI Insights & ROAS 5.0 from 4 reviews and Triple Whale 4.1 from 94 reviews.
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 22 the others don’t mention, such as Activity tracking, AI insights, Analytics dashboard, Benchmarking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Triple Whale; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Triple Whale. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.