AI Insights & ROAS ‑ InsightIQ vs TheLab by DREAMLABS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- AI Insights & ROAS lists 6 features TheLab by DREAMLABS’s listing doesn’t mention, including Data export, Event tracking, Lifetime value (LTV).
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Starter Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
TheLab solves the problem of switching between Meta, Google, TikTok, Shopify, and Klaviyo to understand your store's performance. It pulls all your data into a single real-time Command Center with AI-powered insights that proactively identify trends, flag issues, and recommend optimizations.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- Real-time Command Center with live revenue, ROAS, ad spend, and CPM's.
- AI-powered insights that proactively flag performance issues and optimize.
- Unified cross analytics connecting Meta, Google, TikTok, Shopify, and Klaviyo.
- Natural language Ask Your Data chat query your store's performance in English
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  TheLab by DREAMLABS |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Insights & ROAS | TheLab by DREAMLABS |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | TheLab by DREAMLABS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 1 |
Listing
| Measure | AI Insights & ROAS | TheLab by DREAMLABS |
|---|---|---|
| Shopify category rank | #445(ahead) | #906 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | May 22, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | Dreamlabs Agency |
FAQ
AI Insights & ROAS and TheLab by DREAMLABS: common questions
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 6 the others don’t mention, such as Data export, Event tracking, Lifetime value (LTV), Page views. TheLab by DREAMLABS lists 4 the others don’t mention, such as Abandoned cart, Multi-store reports, Notifications, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.