AI Insights & ROAS ‑ InsightIQ vs Sentinel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Sentinel.
The short answer
- AI Insights & ROAS lists 11 features Sentinel’s listing doesn’t mention, including Benchmarking, Checkout analytics, Custom dashboards.
Head to head
- United States
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Sentinel tracks which ads actually drive purchases using first-party pixel data instead of platform-reported numbers. It installs a lightweight pixel on your store, matches ad clicks to real Shopify orders, and shows true ROAS, CPA, and revenue by campaign, ad set, and ad. Supports Meta, Google, TikTok, and Amazon, with AI ad scoring, creative fatigue detection, multi-touch attribution, and server-side CAPI.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- First-party pixel attribution with real Shopify order matching
- True ROAS and CPA by campaign, ad set, and ad across Meta, Google, TikTok
- Server-side Conversion API (CAPI) for Meta and Google Enhanced Conversions
- Creative fatigue detection with AI-powered rotation recommendations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  Sentinel |
|---|---|---|
| Detected stores | Not published | 9 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Toys & Games, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Germany |
Reviews
| Measure | AI Insights & ROAS | Sentinel |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | Sentinel |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | AI Insights & ROAS | Sentinel |
|---|---|---|
| Shopify category rank | #445 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | Apr 30, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | ROI Rockstars |
FAQ
AI Insights & ROAS and Sentinel: common questions
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 11 the others don’t mention, such as Benchmarking, Checkout analytics, Custom dashboards, Custom reports. Sentinel lists 3 the others don’t mention, such as GDPR compliance, Multi-store reports, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Sentinel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Sentinel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.