AI Insights & ROAS ‑ InsightIQ vs SegmentIQ: Discount Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only SegmentIQ lists a free plan.
- AI Insights & ROAS lists 17 features SegmentIQ’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Segment Scanner
- · Answers in Shopify Sidekick over 90 days
- · Biggest discount code verdict, 90 days
- · Date filter: 7–90 days or custom range
- · Discount rate and cost per segment
- · Flags for discount-dependent segments
- · Revenue concentration view
Pro
- · Answers in Shopify Sidekick
- · CSV export
- · Discount training by segment
- · Every code and segment, 180 days
- · Possible leak flags per code
- · Sale before/after vs prior 8 weeks
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Find out where your discount spend really goes. SegmentIQ reads your orders, discount codes and customer segments, and shows how much of each code went to customers who had recently paid full price, how much reached first-time buyers, and which segments keep waiting for a discount. Compare any sale with the weeks before it to see what changed. Get suggestions you can paste into Shopify Sidekick.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- Discount performance breakdown by customer segment with automated insights
- Revenue concentration analysis to spot risky segment dependencies
- Works with any discount source — Shopify native, Discount Ninja, and more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  SegmentIQ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Insights & ROAS | SegmentIQ |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | SegmentIQ |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $29/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | AI Insights & ROAS | SegmentIQ |
|---|---|---|
| Shopify category rank | #430(ahead) | #975 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | Apr 24, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | Marvel Labs |
FAQ
AI Insights & ROAS and SegmentIQ: common questions
- Is AI Insights & ROAS or SegmentIQ cheaper?
- Only SegmentIQ lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 17 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.