AI Insights & ROAS ‑ InsightIQ vs Ripplux
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Insights & ROAS, Oct 14, 2026 for Ripplux.
The short answer
- AI Insights & ROAS lists 19 features Ripplux’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Pro
- · 1 incrementality experiment per month
- · Creative fatigue detection
- · Full ad waste audit on your own orders
- · Weekly waste digest email
Growth
- · Custom digest schedule
- · Everything in Pro
- · Historical trend tracking
- · Unlimited experiments
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Meta says one ROAS. Google says another. Your bank account disagrees. Ripplux audits your ad spend against your real Shopify orders and shows you what is working and what is wasted: fatigued creatives still burning budget, brand-search clicks you would have gotten free, and orders both platforms claim. Then it helps you prove it with holdout experiments.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- Full audit of your Meta and Google ad spend, refreshed weekly.
- Pause underperforming ads directly from the dashboard.
- Run incrementality experiments to prove which ads actually drive sales.
- Detects creative fatigue before it eats your CAC.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  Ripplux |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Insights & ROAS | Ripplux |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | Ripplux |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $149/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | AI Insights & ROAS | Ripplux |
|---|---|---|
| Shopify category rank | #430(ahead) | #1597 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | Jun 22, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | Ripplux Inc. |
FAQ
AI Insights & ROAS and Ripplux: common questions
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 19 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Custom dashboards. Ripplux lists 3 the others don’t mention, such as A/B testing, Ad spend, Performance tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Insights & ROAS, Oct 14, 2026 for Ripplux; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Insights & ROAS, Oct 14, 2026 for Ripplux. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.