AI Insights & ROAS ‑ InsightIQ vs ParetoHub
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for ParetoHub.
The short answer
- AI Insights & ROAS lists 22 features ParetoHub’s listing doesn’t mention, including Activity tracking, AI insights, Analytics dashboard.
Head to head
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Pro
- · Ad performance (Google Ads, Meta, TikTok
- · Audience sizing, personas, and segments
- · Creative Studio (AI-generated ad creativ
- · Revenue goals and action plans
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Pareto Hub connects your Shopify store with Facebook Ads, Google Ads, and TikTok Ads to surface key optimisations ranked by estimated revenue. It runs 18+ analysis modules targeting efficiency, budget reallocation, creative fatigue, customer segmentation, and more, then shows each opportunity with a dollar-value estimate so you know exactly where to focus.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- 18+ analysis modules across your store, Facebook, Google, and TikTok Ads
- Every suggestion ranked by estimated revenue impact with a dollar value
- AI Creative Studio to generate ad images, video, headlines, and copy
- Cross-channel Revenue Centre with attribution, media mix, and goal tracking
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  ParetoHub |
|---|---|---|
| Detected stores | Not published | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty |
| Top store countries | Not published | Australia |
Reviews
| Measure | AI Insights & ROAS | ParetoHub |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | ParetoHub |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $49.95/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | AI Insights & ROAS | ParetoHub |
|---|---|---|
| Shopify category rank | #445 | #459 |
| Shopify App Charts | Not on this week’s charts | #9 in Inventory optimization |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | ParetoHub |
FAQ
AI Insights & ROAS and ParetoHub: common questions
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 22 the others don’t mention, such as Activity tracking, AI insights, Analytics dashboard, Benchmarking. ParetoHub lists 8 the others don’t mention, such as AI optimization, Analytics, Forecasting, Insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for ParetoHub; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for ParetoHub. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.