AI Insights & ROAS ‑ InsightIQ vs Open ROAS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Open ROAS.
The short answer
- Only Open ROAS lists a free plan.
- AI Insights & ROAS lists 15 features Open ROAS’s listing doesn’t mention, including Benchmarking, Checkout analytics, Data export.
Head to head
- United States
- Australia
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Pro Plan
- · Ad Campaign Generation
- · Campaign Analytics
- · Open AI Ad ROAS Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Open ROAS helps merchants connect Open AI ad tracking with order revenue so they can understand which campaigns, ad groups, and ads lead to sales. The app captures attribution data from customer visits, connects it to completed orders, and displays revenue performance in one place. This helps merchants review ad results, compare performance, and make more informed budget decisions.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- Track revenue by campaign, ad group, and ad
- Open AI Campaign Builder
- Campaign Analysis and improvement recommendations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  Open ROAS |
|---|---|---|
| Detected stores | Not published | 12 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Australia, Canada |
Reviews
| Measure | AI Insights & ROAS | Open ROAS |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | Open ROAS |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $49/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | AI Insights & ROAS | Open ROAS |
|---|---|---|
| Shopify category rank | #445 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | Jul 13, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | Open ROAS |
FAQ
AI Insights & ROAS and Open ROAS: common questions
- Is AI Insights & ROAS or Open ROAS cheaper?
- Only Open ROAS lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 15 the others don’t mention, such as Benchmarking, Checkout analytics, Data export, Event tracking. Open ROAS lists 1 the others don’t mention, such as Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Open ROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Insights & ROAS, Nov 9, 2026 for Open ROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.